Greater Than One’s Christa Toole analyzes how healthcare marketers are adjusting to the current health crisis in a variety of ways.
Sales and Marketing: IMS projects narrowing use gap, slowing med spend growth over next five years
Analysts, Autoimmune Disorders, Behavioral Changes, December 2015, Drug Spending, Electronic Health Records, EMR, Forecasts, Generics, Health, Heart Disease, Hepatitis, Hepatitis C, Hepatitis C Infections, Innovation, Issue Archives, Mobile Health, Oncology, Population, Prescriptions, R&D, Rare Diseases, Studies, Tablets, Technology, Therapeutics, WearablesMore than half of the world’s population will live in countries where medicine use will exceed one dose per person per day by 2020, up from 31 percent in 2005, as the “medicine use gap” between developed and pharmerging markets narrows, according to research by the IMS Institute for Healthcare Informatics.
A tiny salt shaker symbol that warns certain meals are high in sodium will appear, starting Tuesday, on menus in chain restaurants in New York City, the first U.S. city […]
(Reuters Health) – Diabetes affects up to 14 percent of the U.S. population – an increase from nearly 10 percent in the early 1990s – yet over a third of […]
