Klick Health announced that 37-time Cannes Lions and 80-time Clio awards recipient Bernardo Romero joined the life sciences agency’s growing creative team as Maker—a role specially created around his desire to return to creating impactful campaigns and products that positively impact people’s health.
Patient groups mounted a public pressure campaign aimed at persuading the U.S. government to loosen proposed restrictions on new Alzheimer’s treatments, spending millions of dollars on television and local advertisements that began running during the March 13 morning political shows.
Stephen Hoelper, President, North America at Doceree, analyzes why life sciences brands need to move beyond vanity metrics for point-of-care campaigns.
Scarborough Health Network Foundation launched a historic new campaign, “Love, Scarborough,” to support SHN’s goal of raising $100 million in funds to help close the healthcare gap. The integrated campaign, created by Ogilvy Toronto, is being featured across TV, cinema, print, radio and online.
The United States rushed millions of Covid-19 vaccine doses for children ages 5 to 11 across the nation, but demand for inoculations for younger kids has been low, more than a dozen state public health officials and physicians said.
Digital-native agency closerlook won a bronze Pharma Lion for a docuseries developed with global immunology company argenx that depicts the experiences of people living with myasthenia gravis (MG), a rare and chronic neuromuscular autoimmune disease. The award win for “A Mystery to Me” was announced at the Cannes Lions International Festival of Creativity in France.
In a countersuit, Cambridge, Mass.-based bluebird bio is hitting back at Roche-owned Spark Therapeutics over the use of the word “spark” in promotional campaigns involving the company’s “Be the Spark” campaign against sickle cell disease.
