Biologic medicines and immunotherapy are front and center amongst many of the R&D strategies and platforms for the industry’s leading developers.
Traditional channels remain the dominant form of HCP interaction in 13 major pharmaceutical markets, according to research by Cegedim Strategic Data. The company’s Global Promotion Audits showed varying levels of […]
Global advertising agency network Interpublic Group announced that it was taking the ICC Lowe healthcare advertising agencies – ICC, Trio, and Pace – and folding them into the FCB Healthcare network.
The first month of the new year was a memorable one for Practice Fusion, a cloud-based electronic health record provider for doctors and patients, with one health management partnership showing […]
After asking industry leaders about all the issues we thought would matter most in 2015, we asked them what questions they thought we had missed. Here is what they told […]
HealthPrize Technologies, a medication adherence and digital patient engagement company, has announced positive results from a number of pharmaceutical company sponsored patient support programs conducted across a variety of […]
GlaxoSmithKline is succeeding with newly launched products and strong R&D flow while struggling with U.S. pricing and competitive pressures.