The Cannes Lions International Festival of Creativity’s 2019 Health Track consisting of the Pharma Lions and Health & Wellness Lions occurred in June along the scenic French Riviera.

The work showcased at Cannes Lions 2019 in the pharma category had a strong creative conscience, guided by a moral compass to do right.

AREA 23 continued the FCB Health Network company’s impressive 2019 Cannes Lions winning streak with the Grand Prix trophy in the Innovation – Early Stage Technology category for “See Sound.”

After three days in the south of France, one thing has become clear. While healthcare advertising has come a long way, it still has an even longer way to go.

Today was an unusual day for the healthcare community at the Lions Health Festival of Creativity. As I spoke with creative leaders from around the world, the overarching opinion was: “What was that?”

The 2019 Pharma Lions celebrated creative communications from pharmaceutical clients and services on June 17 in Cannes, France.

AREA 23, an FCB Health Network company, won one gold, one silver and one bronze Pharma Lion.

After looking at the shortlist for the Pharma Lions at the Cannes Lions Festival of Creativity, the number-one question on everyone’s lips was ‘Will there be a Grand Prix?’

It began with Massachusetts Institute of Technology (MIT) “hackathons” and a billion-dollar inspiration.

Lions Health is a dedicated two-day event held annually within Cannes Lions in France. Lions Health is billed as the only place in the world to experience talks from leading pharmaceutical, healthcare, wellness, biotechnology and medical marketing practitioners. Event management says Lions Health is built to deliver the insights, ideas, tools and techniques that lead to life-changing outcomes.