The 2019 Pharma Lions celebrated creative communications from pharmaceutical clients and services on June 17 in Cannes, France.
AREA 23, an FCB Health Network company, won one gold, one silver and one bronze Pharma Lion.
After looking at the shortlist for the Pharma Lions at the Cannes Lions Festival of Creativity, the number-one question on everyone’s lips was ‘Will there be a Grand Prix?’
It began with Massachusetts Institute of Technology (MIT) “hackathons” and a billion-dollar inspiration.
Lions Health is a dedicated two-day event held annually within Cannes Lions in France. Lions Health is billed as the only place in the world to experience talks from leading pharmaceutical, healthcare, wellness, biotechnology and medical marketing practitioners. Event management says Lions Health is built to deliver the insights, ideas, tools and techniques that lead to life-changing outcomes.
There has been a lot of ongoing commentary since Cannes Lions Health 2017, including some discussion and frustration centered around the need for regulated and non-regulated Pharma, and even over the rightful place of Pharma within the festival. Would the overall turnout be less in 2018? Would this year’s festival be better? Would it be worth the trip?
I’ll get the bad pun out of the way quickly: for me, the jury is still out on the Cannes Health Lions awards show.
McCann Health announced that the “Valuable Heritage” campaign created by McCann Health Brazil for Moinhos de Ventos Hospital won “First Place” in the Solidarity category at The ACT Responsible Tribute to Creativity for Good & Champions of Good ceremony in Cannes, France.
Perspectives from Collette Douaihy, Digitas Health’s Executive Vice President, Executive Creative Director, a Health & Wellness judge at Cannes Lions 2018.
TBWA\India was awarded the Health Grand Prix for Good at Cannes Lions Festival of Creativity for ‘Blink to Speak,’ what is believed to be the first eye language guide made in India to help the paralyzed interact without speech.
