Area 23, an FCB Health company, was named “Healthcare Agency of the Year” during the 2017 Cannes Lions Health award ceremonies.

June Laffey of McCann Health is the 2017 Pharma Lions Jury President and Serviceplan Health & Life’s Mike Rogers is the Health & Wellness Lions Jury President.

The third annual edition of Lions Health took place on June 18th-19th at the Palais des Festivals in Cannes.

Bringing its brand name to life, Fingerpaint – a marketing innovation agency as well as founding partner and sponsor of Cannes Lions Health – unveiled the first-ever Virtual Reality (VR) Fingerpaint Studio at the Cannes Lions Health Festival. Fingerpaint also launched the agency’s new Hands-On Brands movement in Cannes.

Med Ad News interviewed Josh Prince, CEO of DDB Health, CMO of Omnicom Health Group and Jury President of Health & Wellness Lions 2016.

Last year, when I left Cannes Lions Health, I wondered when the technology explosion would truly begin to trickle down into the hands of the average patient in the waiting room. I left the 2016 festival feeling the same way.

There is no place more social than Cannes. (Just spend an evening at The Gutter Bar.) And, yet, when it comes to creative ideas using social media, social didn’t really show up on the pharma shortlist this year.

Healthcare promotion strikes me as a cozy little business sometimes, with our webs of contacts and clients, strongly strung in a specialized space. Nowhere did I feel this more than at Cannes, where Lions Health, in its own building at the Palais, gave us a chance to renew friendships and make new contacts easily, fueled by the appropriately sized venue and the gallons of pink wine.

Rich Levy, Chief Creative Officer of FCB Health and jury member of Pharma Lions 2016, offers Five Trends from Lions Health.

More than any other awards program or conference, Lions Health makes me think about the work we do and ask: What is good? What is great? What is, in fact, Lion-worthy? For me, the best part of the festival is the discussion, debate, and even arguments we have with each other, especially about that last point.