As part of a mentorship program uniting UGA students with Publicis Health professionals, we were paired during the Cannes Lions Health Festival. And, although, we’re from totally different generations and backgrounds, and at different places career-wise, we were surprised by how much our experiences had in common.

They say it’s the light in the south of France that attracted so many of our favorite artists – Picasso, Cezanne, Matisse, and Leger, among others – all drawn to those magical low hills tumbling into the sea, bathed in a uniquely clear and warm light. But writers came there also – were Fitzgerald and Baldwin also mesmerized by the light, or was it the calm that allowed their creative minds to run free?

After two years of judging this show, it was interesting and comparatively relaxing to be an attendee at this year’s Lions Health.

I guess most people coming from Cannes might be struck by the latest trends in healthcare communications – the penetration of digital, the rise of the informed patient and the continued dominance in the prizes of ‘Good Causes’ rather than product promotion. However for me the biggest and most dominant theme that emerged both in observing the attendees, and also in talking to my peers across the industry from all specialties and geographies, was talent – or to be precise the lack of it.

As another year has come and gone it’s time for creative types to review the highlights from Cannes Lions 2016. Ten trends emerged throughout the judging process and the festival itself. These trends are not just advertising trends, but rather principles and values for success in business.

At the end of June 2016, Omnicom Health Group announced the launch of DDB Health. The new organization combines the former AgencyRx, Flashpoint Medica, Synergy, and DDB Health Germany and DDB Health Paris into a single organization.

FCB Health along with the FCB network brought home nine top awards at the 2016 Lions Health awards, part of the Cannes Lions International Festival of Creativity.

Lions Health, the festival and awards celebrating creativity in healthcare communications, and UNICEF announced the 2016 Young Lions Health Award winner: DigitasLBi.

The CDM Group’s Josh Prince will lead the Health & Wellness jury at Lions Health, Cannes Lions’ specialist event, while Publicis Healthcare’s Alexandra (Alex) von Plato will head up the […]

By Ed Mitzen Strategy, Fingerpaint   During my 16 years owning advertising agencies, I’ve always felt that producing great creative within the healthcare space was like being the best skier […]