Caregivers Archives - PharmaLive

How Can We Engage Patients and Physicians in the “Next Big Thing?”

Annual Reports, Antimicrobials, April 2022, Caregivers, Coronavirus Disease (COVID-19) Pandemic, Digital therapeutics, Doctors, HCPs, Issue Archives, Marketing & Advertising, Med Ad News, Messenger RNA, Patients, Physicians, Sander Flaum Column

Looking past COVID, the medical world is in turmoil. It’s hard enough for us in manufacturing and marketing to keep up with innovative technologies. Patients and caregivers have it especially tough since they are on the brunt end of disruptive innovations. Every day, patients face a ceaseless onslaught of sort of truths, half-truths, and flat-out lies about their healthcare, and HCPs no sooner graduate from med school than they discover much of their training is obsolete. Flaum Navigators Principal Sander A. Flaum explores how we can engage patients and physicians in the “Next Big Thing.”

May 2, 2022/by Andrew Humphreys

What the Future Holds for Marketing Rare Disease Brands

Artificial Intelligence, Biologics, Brands, Caregivers, HCPs, Issue Archives, Machine Learning, Marketing & Advertising, Orphan Drug Act, Patients, Physicians, Rare Diseases, Therapeutics

Historically, therapies focusing on niche markets face tremendous obstacles, from drug development and clinical trials to drug access. Drew Desjardins – EVP, Chief Strategy Officer, Fishawack Health – analyzes several key challenges for brand marketers readying to launch products in these small markets, along with solutions for driving better stakeholder experiences.

February 22, 2022/by Andrew Humphreys

Asthma Basics Webinar Series: An Introduction to Asthma with Dr. Alan Kaplan

Asthma, Caregivers, Webinars

This Introduction to Asthma webinar with Dr. Alan Kaplan is a must-see for anyone living with asthma. Dr. Kaplan covers important basics like what questions to ask your doctor, how to properly take medication, and answers frequently asked questions.

April 30, 2021/by Andrew Humphreys

Europe’s oldest person, 117-year-old French nun, survives Covid-19

Caregivers, Coronavirus Disease 2019 (COVID-19), Europe, Females, Japan

Europe’s oldest person – French nun Sister Andre – survived Covid-19 and will celebrate her 117th birthday, her caregivers said.

February 9, 2021/by Reuters Health

Creating positive patient experiences during moments of care

April 2020, Caregivers, Consumer/Patient Experience, Issue Archives, Med Ad News, Patient Experience, Point Of Care, Special Features

Point of Care (POC) technology platforms present a number of opportunities to engage with patients, and those opportunities must be tailored to the audience to provide value.

April 27, 2020/by Administrator

Consumer/Patient Experience Special Feature: Delivering value in an era of empowered patients

Caregivers, Cell Therapy, Consumer/Patient Experience, Doctors, Gene Therapy, Issue Archives, June 2019, Med Ad News, Patients, Special Features

The healthcare industry is ever evolving and today’s patients are far more engaged than the previous era of “doctor knows best.” Increasingly, not only are patients involved in managing their day-to-day health, they and their fellow patients, caregivers, and advocates are driving the progress of drug treatments from discovery to delivery as well.

June 6, 2019/by Administrator

Honoring patients while launching a rare disease brand

Brands, Caregivers, Departments, Families, Issue Archives, June 2019, Med Ad News, Medicine Avenue, Patients, Physicians, Rare Diseases

According to the National Organization for Rare Diseases 2019 Fact Sheet, more than 90 percent of the 7,000 known rare diseases do not have an FDA-approved treatment. It’s a privilege to bring brands to market for the patients, caregivers, families and physicians who so badly need them. In order to effectively launch into the rare disease space, there are elements to consider that take us well beyond standard launch prep. It’s these elements that will set one brand apart from another and contribute to a successful launch.

June 6, 2019/by Administrator

Right Place, Right Time: How Health Care and Wellness Companies Are Capitalizing on the Rapidly Growing Point of Care Communication Channel

Caregivers, DTC, Patient Outcomes, Patients, Point Of Care, Studies, White Papers

Point of care (POC) communications, a historically small piece of the consumer-facing communications mix for health and wellness vendors in the U.S. represents a growing opportunity for brands to reach patients and caregivers in settings where they are especially focused on their health and wellness: at the doctor’s office, pharmacy and hospital.

August 31, 2015/by Administrator