Norm Phillips, EVP and Chief Marketing Officer with BioPharm Communications, explains the challenges and opportunities for pharma and describes advantages they have compared to those in the consumer marketing world, such as identifiable influencers, customer-level data and access/reimbursement insights.

More than 700 pharma leaders attended eyeforpharma Philadelphia 2018 in April to discuss and learn about how the healthcare industry is revolutionizing the patient experience – and, accordingly, companies’ commercial […]