W2O announced the creation of Hū, the first-of-its kind Patient Activation Organization (PAO).

W2O – a leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector – announced that Bryan Specht was named Group President, Transformation, Consumer Activation and Marketing.

Pharma is in digital hyperdrive, and the job market looks nothing like it did in the past. Pharma marketers who ignore changes risk losing their competitive edge.

Don’t fall under the digital bus. That’s how Gartner’s 2016 report characterizes the certainty and velocity of the movement to digital. And, according to IDC, two-thirds of CEOs plan to focus on digital transformation strategies in 2016. No doubt that many life sciences company CEOs will be among those on the digital bus.