In today’s world, consumers have come to expect personalized experiences – it is not a nice-to-have, but rather, a point of entry if you want to remain a competitive brand. At the crux of personalization is, you guessed it…data. Personalization can look like many things – an advertisement for a famous seafood restaurant in Miami, even though you live in Boston (but you did recently book a vacation to Miami?); or it might look like a kiosk in a drug store with a platform to stand on to find out your perfect in-sole thickness and density.

Amazon’s Dash – a tiny brand-emblazoned device that took “one click” to the extreme – may be the ultimate example of how a company has been able to use technology in such a way as to make a particular choice practically invisible to the customer.

One of the most critical questions marketers ask is, How are expectations changing? Those shifts in what earns time and attention have prompted us to evolve – even radically change – how we engage consumers. But what about physicians?

The convergence of health and wellness and digital technology has become tremendously significant in the last few years, most notably through the widespread permeation of wearable technology in daily life. And it continues to grow. A myriad of products are now available for monitoring physical activity and lifestyle parameters, and continuing improvements in their biometric sophistication provides users with previously unimaginable amounts of personal data at their fingertips.

More than one-third (36 percent) of consumers with a primary care physician have also gone to a retail clinic such as Walgreens or Target for treatment of ear aches, sore throats, cuts, and broken bones, and even some monitoring of chronic disease. Of those, an impressive 95 percent have been satisfied with the care they received.

Ogilvy CommonHealth Worldwide is introducing a new service offering to its family, Wellbeing@OgilvyCommonHealth, to focus on the health and wellness needs of the American healthcare consumer.

The digital HCP engagement provider Physicians Interactive announced two major strategic moves in the past two months, acquiring the HCP content platform Univadis from Merck in October and then rebranding […]

A real-life experiment in brand communications By Dave Sonderman, executive creative director of GSW Worldwide, an inVentiv Health company. http://wespeakpeople.com   If other brands communicated with customers the way healthcare […]

By Omar Shoheiber and Neil Goldfarb — Omar Shoheiber is managing partner of Guidemark Health. Neil Goldfarb is executive director of the Greater Philadelphia Business Coalition on Health.   The […]

Last week, Dr. Pearl kicked off a three-part series on the physician experience. His first installment revealed Why This Is The Best Of Times To Be A Physician In America. […]