Publicis Health announced the appointment of Larry Mickelberg as the global healthcare communications network’s first Chief Commercial Officer.
U.S. President Joe Biden on February 10 said he expected inflation to start to ease during 2022 as supply chain logjams clear up, while saying his administration was already helping ease shortages, as new data showed the biggest jump in consumer prices in 40 years.
Zymergen announced that the company is letting go about 220 employees after deciding to restructure and discontinue its consumer care and electronics film programs, among others.
CMI Media Group has issued the “2021/2022 Media Vitals™ What Healthcare Consumers Want and Need from Life Sciences Manufacturers” report. Media Vitals research, which is conducted by CMI Media Group, is an annual barometer of the wants and needs of the company’s key consumer audiences.
Sandy J. Falk, MD, was named Editor-in-Chief of The Merck Manuals, a digital medical reference available for free to all both online at www.MerckManuals.com and as mobile apps with versions for healthcare professionals and consumers.
Tokyo-based Takeda Pharmaceutical agreed to pay $1.85 million as a settlement with consumers who filed a lawsuit against the company for allegedly delaying the commercial release of a generic, cheaper version of the ADHD drug Intuniv.
CrowdPharm, an independent full-service agency that has one of healthcare’s largest networks of global talent, announced a strategic partnership with independent consumer advertising agency Bernstein-Rein to develop powerful direct-to-consumer (DTC) brand communications.
Johnson & Johnson is voluntarily recalling five Neutrogena and Aveeno brand aerosol sunscreen products after detecting a cancer-causing chemical in some samples.
Do you still have your Marketing 101 textbook? If it devotes a chapter to the “Four Ps of Marketing,” it’s time to throw it out. There is a whole new P-centric marketing mix that is poised to shake up the marketing landscape.
Apple, Microsoft, Amazon, and Google/Alphabet are the first companies to reach market capitalization of over a trillion dollars, with no end in sight for continued exponential growth across the technology sector. At the core of their jaw-dropping success is a revolution in the customer experience, triggered by digital and empowered through data-driven personalization.
