IQVIA announced the launch of OCE+, the first of several new advancements to its leading life science customer engagement platform. OCE+ adds IQVIA’s Next Best recommendation engine – a daily workflow tool providing AI-driven recommendations for engaging healthcare professionals (HCP) – to its Orchestrated Customer Engagement (OCE) platform, providing enhanced HCP experiences, improved productivity and increased ROI.

Syneos Health, the only fully integrated biopharmaceutical solutions organization, announced the acquisition of RxDataScience, a leading healthcare-focused data analytics, data management and artificial intelligence (AI) company.

Ashfield Engage (part of UDG Healthcare plc.) announced an investment in Pennsylvania-based PROPENSITY4, formalizing a strategic partnership to deliver optimized omnichannel outreach and customer engagement throughout North America via the integration of data, analytics and insights within its Customer Experience offering. Management says this move solidifies a working partnership between the two companies that has flourished during the past three years.

Amanda Powers-Han, Greater Than One

Do you still have your Marketing 101 textbook? If it devotes a chapter to the “Four Ps of Marketing,” it’s time to throw it out. There is a whole new P-centric marketing mix that is poised to shake up the marketing landscape. 

Leading DevOps platform Copado announced automated tools for configuration, deployment and integration of Veeva CRM, which will help customers drive digital transformation with speed, quality and value.

Healthcare advertising agency PRECISIONeffect announced the launch of INFLECTIONeffect, a data-driven discipline that amplifies the uptake of medical advances.

Agencies who can provide higher order “consulting” skills and serve as a strategic change partner (above and beyond pure campaign tactical execution) will be of great and timely value, according to Gregg Fisher, managing partner of The Stem.

Havas Health & You (HH&Y) launched Havas Health CX, a dedicated customer experience network that expands on the already-successful global agency group ekino and brings together specialists in digital transformation, customer experience design, omnichannel marketing, data, martech and engagement for the health industry.

In healthcare, we are fortunate to have access to code that analyzes data and provides us with customer insights. As marketers, we can now understand these individual customers better than ever before. We know what we need and want to do when it comes to reaching them. But what does all that power and possibility do for them?

In the second of a two-part series on improving content management, Veeva Systems discusses how Merck implemented a modular content strategy and is now seeing significant improvements in process efficiency, time to market, customer engagement, and digital transformation.