CMI/Compas, media buying and planning for the nation’s top healthcare companies and part of WPP, announced the promotion of Gia Mauriello to EVP, Customer Experience and Excellence.
Kieran Walsh, President of Greater Than One, announced a new vision and repositioning of the company as the Health & Wellness Imagination Agency.
Pharma marketers must listen to their customers and find ways to smooth the patient journey if they are to create effective customer experiences and create loyalty beyond the first prescription.
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