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Adopting a Patient-Centric Approach to Ensure Safe and Effective Use

EVERSANA’s Jeffrey LaVaute discusses how patient centricity is a foundational principle that informs the healthcare decisions that we make.

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Artificial Intelligence-Focused Companies Advance Programming

Companies continue to announce advancements in artificial intelligence programming as they harness the power of AI and machine learning to aid in drug discovery and development.

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Toward a new data privacy regimen

This is the Age of Big Data – and also the Age of Data Vulnerability. How we as a society square these two realities will be important to all of us as citizens, consumers, and health communications professionals.

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Linguamatics Webinar: Applications of Natural Language Processing to Transform Real World Data

Linguamatics, an IQVIA company, will present the webinar “Applications of Natural Language Processing to Transform Real World Data.”

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Acting Commissioner Ned Sharpless Affirms Commitment to FDA’s Current Course

U.S. Food and Drug Administration Acting Commissioner Ned Sharpless said he plans to “maintain FDA’s current course of action in every area and proceed full-speed ahead,” according to a statement issued by the regulatory agency.

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Medical affairs in the digital age

Evidenced by the move to measure and reimburse providers based on the quality, as opposed to the quantity, of care delivered, the healthcare industry is shifting from a fee-for-service to an outcomes or value-based model.

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Novartis to Launch Innovation Labs Across the Globe, Including Silicon Valley

To spur innovation and bolster ties with tech giants, Swiss pharma giant Novartis plans to set up innovation labs across the globe to partner with these companies to spur the development of new therapies.

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Consumer/Patient Experience Special Feature: Masters Of The Pharma Universe: 4 Databases Every Digital Marketer Must Know

Nearly two-thirds of U.S. senior business decision-makers rank big data/analytics first among the technologies necessary for enhancing the customer experience. A similar number put “improving data analysis capabilities” at the top of their priorities.

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Consumer perceptions of pharma: Behind the numbers

Innoplexus CEO Gunjan Bhardwaj responded to questions from Med Ad News about his company’s study of consumer perceptions of the pharma industry.

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Israel to launch Big Data health project

Israel will invest nearly 1 billion shekels ($287 million) in a project to make data about the state of health of its population available to researchers and private companies, Prime Minister Benjamin Netanyahu said.

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October 2019 Focus: Top 50 Company Profiles & Financials, Outcomes Creativity Index, and more!

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