A recent CVS Health/Morning Consult survey of Americans age 18+ found that mental health concerns are continuing to rise among individuals of all backgrounds, especially Black, age 65+, young adult, and LGBTQIA+ respondents.
How Can We Engage Patients and Physicians in the “Next Big Thing?”
Annual Reports, Antimicrobials, April 2022, Caregivers, Coronavirus Disease (COVID-19) Pandemic, Digital therapeutics, Doctors, HCPs, Issue Archives, Marketing & Advertising, Med Ad News, Messenger RNA, Patients, Physicians, Sander Flaum ColumnLooking past COVID, the medical world is in turmoil. It’s hard enough for us in manufacturing and marketing to keep up with innovative technologies. Patients and caregivers have it especially tough since they are on the brunt end of disruptive innovations. Every day, patients face a ceaseless onslaught of sort of truths, half-truths, and flat-out lies about their healthcare, and HCPs no sooner graduate from med school than they discover much of their training is obsolete. Flaum Navigators Principal Sander A. Flaum explores how we can engage patients and physicians in the “Next Big Thing.”
Pear Therapeutics, Inc. has announced a program to offer patients seeking treatment for substance use disorder (SUD) or opioid use disorder (OUD) access to a telehealth provider through its “find a provider tool”, along with in-person care options.
Prescribing a path for PDTs
510(k) Pathways, Business, Centers for Medicare and Medicaid Services (CMS), Digital, Digital therapeutics, FDA/Regulatory, February 2022, Healthcare Communications Agencies, Issue Archives, Marketing & Advertising, Med Ad News, Payers, Pharmacy Benefit Managers, Special Features, Therapeutics, Value of MedicinesInvestor interest in the development of prescription digital therapeutics (PDTs) grew enormously in 2021, spurred by the telehealth boom of the pandemic. But determining approval pathways with regulators as well as methods to prove the value of prescription digital therapeutics (PDTs) will be essential in making sure that payers accept these very new treatments, according to Med Ad News’ annual special feature, “Value of Medicines.”
Biofourmis, a Boston-based global leader in virtual care and digital therapeutics, announced July 29 the company’s BiovitalsHF solution is the first-ever heart failure digital therapeutic to receive a Breakthrough Device designation from the U.S. Food and Drug Administration.
CES: Real-Life Technology Applications Transforming Healthcare Today and Tomorrow
Business, Consumer Electronics Show (CES), Consumers, Coronavirus Disease 2019 (COVID-19), Digital Health, Digital therapeutics, Healthcare Communications Agencies, Marketing & Advertising, Mobile Devices, Telemedicine, Trade Shows, Video Games, WearablesAmanda Powers-Han, Senior Partner and Chief Marketing Officer for Greater Than One, explores some real-life technology applications that are transforming healthcare today and tomorrow.
Jaydev Thakkar was named chief operating officer and Milan Shah was appointed chief technology officer of Biofourmis
Over the last few years, there has appeared to be big interest on the part of biopharma in leveraging artificial intelligence (AI) and machine learning to improve trial design and speed up drug development. Another related category is digital therapeutics (DTx), which the Digital Therapeutics Alliance says, “deliver evidence-based therapeutic interventions to patients that are driven by high quality software programs to prevent, manage or treat a broad spectrum of physical, mental and behavioral conditions.”
FreshBlood Group’s Bob Finkel shares his thoughts on various industry topics including the youth vaping epidemic and the complexities in promoting CBD-based products.
Future of Healthcare
Algorithms, Apps, Artificial Intelligence, August 2019, Blindness, Business, Diabetes, Diabetic Macular Edema, Digital therapeutics, Health Outcomes, Healthcare, Issue Archives, Marketing & Advertising, Medical Devices, Prediabetes, Smart assistants, Smart Phones, U.S. Centers for Disease Control and Prevention, Virtual RealityI got into Healthcare six years ago and canvassed major events to gain a consensus on what the future held.