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U.S. judge strikes down Trump administration rule requiring drug prices in TV ads

A federal judge struck down a new rule that would have forced pharma companies to include wholesale prices of drugs in TV ads.

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U.S. drugmakers file lawsuit over TV ad drug pricing

U.S. drugmakers filed a lawsuit challenging a new government regulation that would require them to disclose the list price of prescription drugs in direct-to-consumer television advertisements.

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DTC Special Feature: What now?

HHS announced its new price transparency rules for direct-to-consumer TV ads. Now the industry has to sort out what to do about them.

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Pharma’s Renaissance

We are on the verge of a medical renaissance, a period of accelerated progress in the treatment and management of rare diseases. This reawakening also brings with it challenges that we must grapple with.

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Drug prices in advertising: Threading a needle of transparency and confusion

Thanks to a finalized rule requiring price disclosure in DTC advertisements (this is assuming that successful legal challenges do not emerge), what will the impact be and how can the requirement be accommodated while minimizing any confusion that may result?

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FCB Health Network’s Solve(d) Welcomes New Media Talent

Stacey Deziel joined Solve(d), FCB Health Network’s data science, marketing analytics and media offering. Benjamin Assor joined Solve(d) as director, media activation.

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U.S. finalizes rule requiring drug prices in TV spots

The Trump administration will require drugmakers to disclose the list price of prescription drugs in DTC TV advertisements, part of the government’s efforts to lower costs for U.S. consumers.

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2019 Annual Report: Healthcare Communications Agencies Overview – Another Year Of Changes, Growth

The healthcare ad industry continues to thrive and adapt to the new demands for relevance and creativity.

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Agenda 2019 Special Feature: Hungry AIs

Artificial intelligence generated plenty of chatter amongst the pharma marketing intelligentsia in 2018. Will 2019 be the year when the industry fully embraces it as more than just a tactic?

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J&J to add prices to television ads

Johnson & Johnson will start adding the price of the company’s medicines to television commercials by March 2019, becoming the first drugmaker to heed a call by U.S. President Donald Trump.

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June 2019 Focus: Payer access, biotech/biopharma, DTC, rare diseases, and more!

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