Wes Michael, President and Founder of leading research recruitment firm Rare Patient Voice LLC, was officially inducted into the DTC Hall of Fame on April 20, 2022. The DTC Hall of Fame is designed to honor individuals who have demonstrated extraordinary achievement in the advancement of patient communication. “I am proud to be part of the esteemed group being inducted this year,” said Michael. “It’s very special to be among such accomplished peers. My thanks to DTC National for this honor and for a terrific conference.”

Amgen and AstraZeneca unveiled their first, direct-to-consumer U.S. advertising campaign in severe asthma called “Be You.” Launching ahead of Asthma & Allergy Awareness Month in May, the “Be You” campaign leverages visually distinct animated characters who do not let their disease define them. The campaign aims to raise awareness about a new severe asthma medicine called TEZSPIRE (tezepelumab-ekko).

Agile Therapeutics Inc. announced the launch of the women’s healthcare company’s first consumer commercial intended to increase awareness of the Twirla weekly birth control patch.

Med Ad News 40th Anniversary

1982 marked much more than pop music and classic movies. That year, Karl and Styli Engel kicked off a newsletter aimed at a particular audience: advertising agencies serving healthcare marketers. A lot of changes have occurred in healthcare marketing during the past 40 years – including the rise and fall of the salesforce, adoption of digital, and the advent of omnichannel marketing – and Med Ad News continues to highlight and analyze the trends.

Scarborough Health Network Foundation launched a historic new campaign, “Love, Scarborough,” to support SHN’s goal of raising $100 million in funds to help close the healthcare gap. The integrated campaign, created by Ogilvy Toronto, is being featured across TV, cinema, print, radio and online. 

CrowdPharm, an independent full-service agency that has one of healthcare’s largest networks of global talent, announced a strategic partnership with independent consumer advertising agency Bernstein-Rein to develop powerful direct-to-consumer (DTC) brand communications.

Visually stunning consumer campaigns aren’t any harder to get through legal and regulatory … and placing a focus on artistic craft can transform the fate of an agency. 

Area 23 chief creative officer Tim Hawkey explains the origins of three of the agency’s recent award-winning consumer campaigns.

Evofem Biosciences Inc. announced the launch of “Get Phexxi”, a national direct-to-consumer (DTC) campaign aimed at broadening awareness of the company’s non-hormonal, use-it-only-when-you-need-it birth control method, Phexxi (lactic acid, citric acid and potassium bitartrate).

Committed to serving the COPD community, AstraZeneca’s BREZTRI team is unveiling their latest, direct-to-consumer US advertising campaign, “Get Real.”