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Agenda 2019 Special Feature: Hungry AIs

Artificial intelligence generated plenty of chatter amongst the pharma marketing intelligentsia in 2018. Will 2019 be the year when the industry fully embraces it as more than just a tactic?

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J&J to add prices to television ads

Johnson & Johnson will start adding the price of the company’s medicines to television commercials by March 2019, becoming the first drugmaker to heed a call by U.S. President Donald Trump.

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SQI Diagnostics’ Partner Launches Two New Direct-to-Consumer Tests

SQI Diagnostics Inc. announced two new product launches within the imaware family of at-home tests by its partner, Microdrop.

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Healthcare Agency Roundtable 2018

Leadership representing the 2018 Manny Award agency and network winners and finalists share their views on various healthcare industry trends and developments.

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Top Trends in Digital Health in 2019

2018 was the year of the consumer, and there is no sign of a change any time soon.

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New DTC principles unveiled by PhRMA for transparency on drug prices

In a move that seems designed to head off potential legislative action, PhRMA announced that member companies would be taking a new approach to DTC television advertising.

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U.S. to propose TV drug ads must include list prices

The U.S. government, in an effort to increase pressure on drugmakers to lower costs for U.S. consumers, will propose requiring companies to include the price of Rx medicines in TV ads.

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Ogilvy CommonHealth Worldwide’s Johanna Skilling honored as a 2018 Agency Vanguard Award Winner

Ogilvy CommonHealth Worldwide announced that Johanna Skilling, head of planning in the US, was honored as one of the elite 2018 Agency Vanguard Award recipients by DTC Perspectives.

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UNITE HERE Pledges Ballot Box Consequences Over Death of TV Drug Pricing Consumer Protections

The hospitality worker’s union UNITE HERE blasted congress for scrapping an amendment to the FY 2019 appropriations bill that would have required drug makers to include list prices in direct-to-consumer television ads.

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Drug pricing transparency, DTC, and a look at the looming challenges

Jeremy Schafer, senior VP at Precision for Value, answered questions from Med Ad News as to what manufacturers can do if price disclosures in ads become a reality.

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MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

February 2019 Focus: Agenda 2019, Top 10 Pipelines To Watch, Value Of Pharmaceuticals, and more!

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