CrowdPharm, an independent full-service agency that has one of healthcare’s largest networks of global talent, announced a strategic partnership with independent consumer advertising agency Bernstein-Rein to develop powerful direct-to-consumer (DTC) brand communications.
Visually stunning consumer campaigns aren’t any harder to get through legal and regulatory … and placing a focus on artistic craft can transform the fate of an agency.
Area 23 chief creative officer Tim Hawkey explains the origins of three of the agency’s recent award-winning consumer campaigns.
Evofem Biosciences Inc. announced the launch of “Get Phexxi”, a national direct-to-consumer (DTC) campaign aimed at broadening awareness of the company’s non-hormonal, use-it-only-when-you-need-it birth control method, Phexxi (lactic acid, citric acid and potassium bitartrate).
Committed to serving the COPD community, AstraZeneca’s BREZTRI team is unveiling their latest, direct-to-consumer US advertising campaign, “Get Real.”
Bryen Pittner, a Strategic Planner for FCB Health New York, discusses how healthcare brands can reach patients meaningfully at three key touchpoints in a simple transactional journey.
Med Ad News caught up with Susan Perlbachs, the new chief creative officer of Intouch Solutions, and chatted about what it’s like onboarding into a new job and socializing with new coworkers virtually during a pandemic, and how she’d like to help the agency expand creatively.
UCB’s Mamta Chhabra was recognized as the 2020 Marketer on the Rise at the Med Ad News 2020 Virtual Manny Awards on June 18th. Whether launching new products or award-winning DTC campaigns, Mamta has a proven record of success in driving brand growth.
For all the digital and interactive tools that keep popping up, television remains the DTC marketer’s old reliable.
In addition to increased scrutiny on appropriate tone and message in light of social distancing and stay-at-home mandates, tactically, we’re already seeing the impact with brands like Linzess reinforcing telemedicine opportunities by shifting their tagline to “You may be able to talk to your doctor about your symptoms online.”