At the end of June 2016, Omnicom Health Group announced the launch of DDB Health. The new organization combines the former AgencyRx, Flashpoint Medica, Synergy, and DDB Health Germany and DDB Health Paris into a single organization.
The healthcare ad industry continues to thrive and adapt to the new demands for relevance and creativity.
Pharma brands are still spending furiously on DTC – something like a billion dollars more in 2015 than in 2014, with more growth expected this year – and patients are still demanding and sharing more information about drugs and medical conditions, with or without approval from their doctors.
A listing of the total DTC expenditure for prescription medicines in 2011, 2012, 2013, 2014 and 2015
A listing of media type based on DTC expenditure in 2015.
A listing of the top 20 prescription medicines ranked by DTC expenditure in 2015.
A listing of the top 20 pharma/biotech companies ranked by DTC spending in 2015.
Agency leaders talk about their favorite DTC campaigns of the past year.
Med Ad News asked agency leaders what clients are asking for today that they were not asking for a year ago – and what they might be asking for a year from now that they are not asking for today.
The speakers agreed: It’s prime time for the next generation of industry leaders to step up, speak up and be counted in Washington to ensure that policy makers fully understand the value of robust communication to the delivery of efficient and effective healthcare in America. The message came together on May 11 in Washington when a Congressman, inside-the-beltway experts, and key industry CEOs convened with more than 60 up-and-coming stars from the health agency networks, independent agencies, medical publishers, and digital content providers to review medical policy issues at the Coalition for Healthcare Communication’s Rising Leaders Conference.
Medical marketing – especially direct-to-consumer advertising – is a politically hot issue these days and the elections are drawing near.