Agency leaders talk about their favorite DTC campaigns of the past year.
The healthcare ad industry continues to thrive and adapt to the new demands for relevance and creativity.
Med Ad News asked agency leaders what clients are asking for today that they were not asking for a year ago – and what they might be asking for a year from now that they are not asking for today.
The speakers agreed: It’s prime time for the next generation of industry leaders to step up, speak up and be counted in Washington to ensure that policy makers fully understand the value of robust communication to the delivery of efficient and effective healthcare in America. The message came together on May 11 in Washington when a Congressman, inside-the-beltway experts, and key industry CEOs convened with more than 60 up-and-coming stars from the health agency networks, independent agencies, medical publishers, and digital content providers to review medical policy issues at the Coalition for Healthcare Communication’s Rising Leaders Conference.
Medical marketing – especially direct-to-consumer advertising – is a politically hot issue these days and the elections are drawing near.
Med Ad News announces the winners for the 2016 Manny Awards, celebrating the best in healthcare advertising.
(Reuters Health) – Patients who order direct-to-consumer genetic tests report mixed experiences when they take the results to their doctors, a new study found. About a quarter of people who ordered direct-to-consumer genetic testing from companies like 23andMe reported discussing the results with their primary care doctors. But nearly one in five were not at […]
The CHC’s mission is to promote and protect the benefit, for society and individual patient care, of the free flow of healthcare information.
MADISON, Conn., Jan. 19, 2016 /PRNewswire-USNewswire/ — Consumer advocacy organization, truthinadvertising.org (TINA.org), has put major broadcast networks on notice regarding deceptive advertising. The ad watchdog alerted ABC, NBC, Turner Broadcasting (CNN & HLN), Fox Broadcasting, and The Weather Channel, to the airing of deceptive ads for Prevagen, an alleged brain supplement purported to be clinically proven […]
Britain’s advertising watchdog is investigating whether a television ad for Reckitt Benckiser Group’s Nurofen Express pain relief tablets misled consumers with unfounded claims. The Advertising Standards Authority (ASA) said it received complaints in February that the ad was misleading because it implies the drug directly targets head muscles and gives faster headache relief than paracetamol […]