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Favorite DTC campaigns

Agency leaders talk about their favorite DTC campaigns of the past year.

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What’s new, and what’s next, in DTC

Med Ad News asked agency leaders what clients are asking for today that they were not asking for a year ago – and what they might be asking for a year from now that they are not asking for today.

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Policy Speakers to Young Industry Leaders: Know the Facts and Be Communications Advocate

The speakers agreed: It’s prime time for the next generation of industry leaders to step up, speak up and be counted in Washington to ensure that policy makers fully understand the value of robust communication to the delivery of efficient and effective healthcare in America. The message came together on May 11 in Washington when a Congressman, inside-the-beltway experts, and key industry CEOs convened with more than 60 up-and-coming stars from the health agency networks, independent agencies, medical publishers, and digital content providers to review medical policy issues at the Coalition for Healthcare Communication’s Rising Leaders Conference.

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DTC advertising becoming a hot political and medical topic

Medical marketing – especially direct-to-consumer advertising – is a politically hot issue these days and the elections are drawing near.

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Healthcare Agencies Celebrated at Med Ad News’ 2016 Manny Awards

Med Ad News announces the winners for the 2016 Manny Awards, celebrating the best in healthcare advertising.

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Patients get mixed reactions from docs over mail-ordered genetic tests

(Reuters Health) – Patients who order direct-to-consumer genetic tests report mixed experiences when they take the results to their doctors, a new study found. About a quarter of people who ordered direct-to-consumer genetic testing from companies like 23andMe reported discussing the results with their primary care doctors. But nearly one in five were not at […]

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The CHC is working for you

The CHC’s mission is to promote and protect the benefit, for society and individual patient care, of the free flow of healthcare information.

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Ad Watchdog Calls Out Broadcast Networks for Airing Deceptive Ads

MADISON, Conn., Jan. 19, 2016 /PRNewswire-USNewswire/ — Consumer advocacy organization, truthinadvertising.org (TINA.org), has put major broadcast networks on notice regarding deceptive advertising. The ad watchdog alerted ABC, NBC, Turner Broadcasting (CNN & HLN), Fox Broadcasting, and The Weather Channel, to the airing of deceptive ads for Prevagen, an alleged brain supplement purported to be clinically proven […]

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British watchdog investigates Reckitt’s Nurofen Express ad

Britain’s advertising watchdog is investigating whether a television ad for Reckitt Benckiser Group’s Nurofen Express pain relief tablets misled consumers with unfounded claims. The Advertising Standards Authority (ASA) said it received complaints in February that the ad was misleading because it implies the drug directly targets head muscles and gives faster headache relief than paracetamol […]

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Healthcare Agency Roundtable 2015

Executives from the 2015 and 2014 Manny Award winners and finalists share their views on a variety of industry-related topics.

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August 2019 Focus: AI, AR/VR, Top 200 Medicines, Lions Health Takeaways, and more!

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