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Healthcare Agencies Celebrated at Med Ad News’ 2016 Manny Awards

Med Ad News announces the winners for the 2016 Manny Awards, celebrating the best in healthcare advertising.

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Patients get mixed reactions from docs over mail-ordered genetic tests

(Reuters Health) – Patients who order direct-to-consumer genetic tests report mixed experiences when they take the results to their doctors, a new study found. About a quarter of people who ordered direct-to-consumer genetic testing from companies like 23andMe reported discussing the results with their primary care doctors. But nearly one in five were not at […]

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The CHC is working for you

The CHC’s mission is to promote and protect the benefit, for society and individual patient care, of the free flow of healthcare information.

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Ad Watchdog Calls Out Broadcast Networks for Airing Deceptive Ads

MADISON, Conn., Jan. 19, 2016 /PRNewswire-USNewswire/ — Consumer advocacy organization, truthinadvertising.org (TINA.org), has put major broadcast networks on notice regarding deceptive advertising. The ad watchdog alerted ABC, NBC, Turner Broadcasting (CNN & HLN), Fox Broadcasting, and The Weather Channel, to the airing of deceptive ads for Prevagen, an alleged brain supplement purported to be clinically proven […]

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British watchdog investigates Reckitt’s Nurofen Express ad

Britain’s advertising watchdog is investigating whether a television ad for Reckitt Benckiser Group’s Nurofen Express pain relief tablets misled consumers with unfounded claims. The Advertising Standards Authority (ASA) said it received complaints in February that the ad was misleading because it implies the drug directly targets head muscles and gives faster headache relief than paracetamol […]

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Healthcare Agency Roundtable 2015

Executives from the 2015 and 2014 Manny Award winners and finalists share their views on a variety of industry-related topics.

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Marketing helps patients more than it raises prices

The debate in Washington over drug pricing is getting louder and nastier, and drug marketing is getting caught in the crossfire.

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Sales and Marketing: Drug costs top public priority list for healthcare: KFF

With presidential primaries right around the corner, the cost of prescription drugs is at the top of the public’s healthcare priority list for the President and Congress, according to polling data from the Kaiser Family Foundation.

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New offering at Ogilvy CommonHealth

Ogilvy CommonHealth Worldwide is introducing a new service offering to its family, Wellbeing@OgilvyCommonHealth, to focus on the health and wellness needs of the American healthcare consumer. The new unit, the concepts of which were introduced to clients earlier in the year in the process of validating and refining them, is being hard-launched in real time […]

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U.S. doctor group calls for ban on drug advertising to consumers

The American Medical Association on Tuesday called for a ban on advertising prescription drugs and medical devices directly to consumers, saying the ads drive patients to demand expensive treatments over less costly ones that are also effective. The influential doctors’ group said the new policy reflects physicians’ concerns that marketing spending on a proliferation of […]

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MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

June 2019 Focus: Payer access, biotech/biopharma, DTC, rare diseases, and more!

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