A listing of the top 20 prescription medicines ranked by DTC expenditure in 2015.
A listing of the top 20 pharma/biotech companies ranked by DTC spending in 2015.
Agency leaders talk about their favorite DTC campaigns of the past year.
Med Ad News asked agency leaders what clients are asking for today that they were not asking for a year ago – and what they might be asking for a year from now that they are not asking for today.
The speakers agreed: It’s prime time for the next generation of industry leaders to step up, speak up and be counted in Washington to ensure that policy makers fully understand the value of robust communication to the delivery of efficient and effective healthcare in America. The message came together on May 11 in Washington when a Congressman, inside-the-beltway experts, and key industry CEOs convened with more than 60 up-and-coming stars from the health agency networks, independent agencies, medical publishers, and digital content providers to review medical policy issues at the Coalition for Healthcare Communication’s Rising Leaders Conference.
Medical marketing – especially direct-to-consumer advertising – is a politically hot issue these days and the elections are drawing near.
Med Ad News announces the winners for the 2016 Manny Awards, celebrating the best in healthcare advertising.
The CHC’s mission is to promote and protect the benefit, for society and individual patient care, of the free flow of healthcare information.
Executives from the 2015 and 2014 Manny Award winners and finalists share their views on a variety of industry-related topics.
The debate in Washington over drug pricing is getting louder and nastier, and drug marketing is getting caught in the crossfire.
