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Right Place, Right Time: How Health Care and Wellness Companies Are Capitalizing on the Rapidly Growing Point of Care Communication Channel

Point of care (POC) communications, a historically small piece of the consumer-facing communications mix for health and wellness vendors in the U.S. represents a growing opportunity for brands to reach patients and caregivers in settings where they are especially focused on their health and wellness: at the doctor’s office, pharmacy and hospital.

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DTC Special Feature: Direct to human

The impact of Viagra’s most recent DTC campaign has brand managers talking about the “humanity” of their communications.   It is sometimes easy to forget that the audience at the other end of pharmaceutical brands’ direct to consumer communications consists of ordinary humans. For all the new technologies and channels at hand today, brand managers […]

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Kaiser Permanente Reveals TV Ads Featuring Stephen Curry as Latest Game Plan in Partnership with NBA

OAKLAND, Calif., April 17, 2015 /PRNewswire/ — In an effort to connect with individuals and create stronger, healthier communities, Kaiser Permanente is debuting two new television advertisements as part of its partnership with the National Basketball Association. The advertisements, the first of which will air on Saturday, April 18, will coincide with the start of the […]

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Treato Finds That 30% of Consumers Take Action After Viewing Prescription Ads

77% of Respondents Would Like Erectile Dysfunction Ads to Air Later or Not at All   PRINCETON, New Jersey and OR YEHUDA, Israel, April 9, 2015 /PRNewswire/ — According to a new survey by Treato.com, nearly 30% of consumers have been prompted into action by direct to consumer (DTC) advertising for an Rx (prescription) medication.  As healthcare marketers gather […]

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2014 DTC Ad Spending on the Rise

By gparisi (Coalition for Healthcare Communication) on March 25, 2015 2:36 PM  March 25, 2015 – The amount of money that drug companies spent on direct-to-consumer advertising rose from $3.8 billion in 2013 to $4.5 billion in 2014, a potential signal of both a recovering economy and industry’s desire to speak more directly to the patients […]

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Updated Direct-to-Consumer Awareness Campaign Available for LINZESS

March 30, 2015 08:00 PM Eastern Daylight Time CAMBRIDGE, Mass.–(BUSINESS WIRE)–Ironwood Pharmaceuticals, Inc. announced today the launch of an updated direct-to-consumer (DTC) awareness campaign for LINZESS® (linaclotide). http://mms.businesswire.com/media/20150330006236/en/459571/19/2194307_SW_MASTER_COMP_h264_v3_FINAL_NO_SLATES_QT_MP4_1Mbps.mp4&.mp4 Please see full Prescribing Information including Boxed Warning at http://www.frx.com/pi/linzess_pi.pdf. The company has made the television advertisement available on Business Wire’s website and YouTube channel. More information about LINZESS is […]

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