With presidential primaries right around the corner, the cost of prescription drugs is at the top of the public’s healthcare priority list for the President and Congress, according to polling data from the Kaiser Family Foundation.
Ogilvy CommonHealth Worldwide is introducing a new service offering to its family, Wellbeing@OgilvyCommonHealth, to focus on the health and wellness needs of the American healthcare consumer. The new unit, the […]
A real-life experiment in brand communications By Dave Sonderman, executive creative director of GSW Worldwide, an inVentiv Health company. http://wespeakpeople.com If other brands communicated with customers the way healthcare […]
When Harrison and Star’s DTC spot for Jublia, the first topical prescription treatment for toenail fungus, aired during the Super Bowl, it immediately started a buzz. This week, the campaign […]
Point of care (POC) communications, a historically small piece of the consumer-facing communications mix for health and wellness vendors in the U.S. represents a growing opportunity for brands to reach patients and caregivers in settings where they are especially focused on their health and wellness: at the doctor’s office, pharmacy and hospital.
The impact of Viagra’s most recent DTC campaign has brand managers talking about the “humanity” of their communications. It is sometimes easy to forget that the audience at the […]
77% of Respondents Would Like Erectile Dysfunction Ads to Air Later or Not at All PRINCETON, New Jersey and OR YEHUDA, Israel, April 9, 2015 /PRNewswire/ — According to a new survey by […]
By gparisi (Coalition for Healthcare Communication) on March 25, 2015 2:36 PM March 25, 2015 – The amount of money that drug companies spent on direct-to-consumer advertising rose from $3.8 billion […]
March 30, 2015 08:00 PM Eastern Daylight Time CAMBRIDGE, Mass.–(BUSINESS WIRE)–Ironwood Pharmaceuticals, Inc. announced today the launch of an updated direct-to-consumer (DTC) awareness campaign for LINZESS® (linaclotide). http://mms.businesswire.com/media/20150330006236/en/459571/19/2194307_SW_MASTER_COMP_h264_v3_FINAL_NO_SLATES_QT_MP4_1Mbps.mp4&.mp4 Please see full […]
