A very high percentage of Prior Authorization (PA) requests are approved…but about 40% of these prescriptions are abandoned during the PA process, around 74.4 million prescriptions a year.
CVS Health and Cleveland Clinic expanded their eight-year clinical affiliation to enhance access to care for patients throughout Northeast Ohio and Florida, and improve quality, coordinated delivery of care, and health outcomes for patients.
Physicians require three views of a given pharma ad in order to ensure recall, according to a survey by SSCG Media Group.
Lurking behind all the sound and fury in the political realm, 2017 is bringing new opportunities to marketers that have nothing at all to do with orange hair. A whole generation of technologies are growing to maturity together – predictive targeting, virtual reality, behavioral science, interactive video, big data, and more – all of which are transforming the ways in which brands can communicate with their audiences. But of course politics will matter too in this Year One of the Trump administration, as the continuing debate over drug pricing and the impact of the new president’s policies on the pharma industry remain very much up in the ai
Over 150 industry members joined together at the 2016 PoC3 Summit – a unique annual gathering focused on how the changing climate of healthcare is precipitating a fundamental shift in health-related communications. Hosted by the Point of Care Communication Council, the event was attended by pharmaceutical marketers, agency executives, media and tech companies, and research firms.
There are 3 key facts life sciences companies need to know about real-time or near real-time medical claims data to support timely business decision-making.
Ogilvy CommonHealth Worldwide’s Invitation-Only Conference Will Be Held at the Network’s NJ-Based Headquarters in May.
Industry experts tell Med Ad News about 16 trends that they believe will affect sales-force strategies in the immediate future.
More than half of the world’s population will live in countries where medicine use will exceed one dose per person per day by 2020, up from 31 percent in 2005, as the “medicine use gap” between developed and pharmerging markets narrows, according to research by the IMS Institute for Healthcare Informatics.
Even experienced pharma marketers who may have years of developing marketing and communication strategies for hospitals and/or vertically integrated systems might not fully understand and appreciate the critical needs and differentiators of inpatient physicians. With the way this increasingly important channel has quickly evolved, driven by healthcare reform and the value-based reimbursement environment, how can they not only keep up but get out ahead of the needs and solutions this market requires? How will they learn what they need to know to position their products for success? The answer is by listening and partnering.
