Med Ad News spoke with Gene Fitzpatrick, senior VP of engagement strategy for Ogilvy CommonHealth Worldwide, about the future of augmented and virtual reality in healthcare marketing.
Novartis launched its Galaxies of Hope app, a unique digital experience created to support the neuroendocrine tumor community.
As our world has evolved to become more digital, many of the companies behind some of your favorite websites such as Facebook, Google, Twitter and others capture and store highly sensitive information about your online behavior.
Digital Health solutions are still mostly driven by marketing departments, whether they be novel devices that alter the way we treat rare diseases or commonplace wearable bands that track our activity.
More time is now spent on the Internet through smartphones than on PCs; that includes both work and leisure time. But it’s not necessarily easier to connect with your customers – in fact, the opposite is often the case. The problem, according to Nielsen and other sources, is that 86 percent of mobile usage is through mobile apps, with the mobile web representing only 14 percent.
Amazon’s Dash – a tiny brand-emblazoned device that took “one click” to the extreme – may be the ultimate example of how a company has been able to use technology in such a way as to make a particular choice practically invisible to the customer.
Med Ad News asked agency leaders what clients are asking for today that they were not asking for a year ago – and what they might be asking for a year from now that they are not asking for today.
