Amid the turmoil of the recurring waves of the pandemic, pharma marketers are shifting their focus to new and innovative solutions to engage healthcare professionals (HCPs), which has led to acceleration of programmatic messaging technologies in the sector.
Relevate Health announced the appointment of Megan Jones as Chief Operations Officer and Clay Romweber as Chief Revenue Officer.
On World Mental Health Day (October 10), medical health charity You Okay, Doc? and health communications agency VMLY&Rx pledge their support to physicians worldwide, calling for more awareness and support for the mental health of doctors.
Sandy J. Falk, MD, was named Editor-in-Chief of The Merck Manuals, a digital medical reference available for free to all both online at www.MerckManuals.com and as mobile apps with versions for healthcare professionals and consumers.
Syneos Health company AnswerSuite revealed data showing the industry’s increased comfort with remote detailing, indicating that the hybrid platform strategy of both in-person and remote detailing interactions has become established.
Swoop, a leader in AI-generated digital audiences for healthcare, announced the release of its newest product offerings that uncover optimal healthcare provider (HCP) influencers for life sciences companies.
U.S. companies are scrambling to boost production of coronavirus tests increasingly in short supply as Covid-19 cases soar and schools and employers revive surveillance programs that will require tens of millions of tests, according to industry executives and state health officials.
Real Chemistry, a global health innovation company, and Aktana, a leader in intelligent customer engagement for the global life sciences industry, announced a partnership that will transform commercial strategy, engagement and execution.
Stephanie Hoeler – SVP, Experience Strategy at TBWA\WorldHealth – explores how the world of medicine should begin to break the binary and the potential leadership role pharma companies, healthcare advertising agencies, and HCPs can take.
Ashfield Health, a global healthcare marketing and communications network and part of UDG Healthcare, launched GRAVITYai, a global healthcare intelligence data platform. The data solution is designed to support pharma, life science, biotech and other healthcare partners to work faster, better and more efficiently across every stage of the product life cycle.
