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Consumer/Patient Experience Special Feature: Protecting the Patient Experience in the Age of Mega-Mergers

Consolidation has dominated healthcare news over the past few years. Mergers between hospitals, payers, clinics, and other healthcare organizations are turning an ecosystem of individual stakeholders into one dominated by a few giants.

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Future of Healthcare

I got into Healthcare six years ago and canvassed major events to gain a consensus on what the future held.

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EVERSANA and OptimizeRx Partner to Deliver High Tech and High Touch Pharmaceutical Services

EVERSANA and OptimizeRx Corp. announced their partnership to modernize the patient experience and improve health outcomes by combining a real-time electronic health records (EHR) network with customized, wraparound patient support services.

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With a Pharma Market Free of Rebates, We Can Sell on Value Again

The pharmaceutical industry’s greatest value lies in the quality of life that its drugs provide – plus the innovative programs that help support adherence and education.

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ISPOR 2018 Conference to Focus on Real-World Evidence and Digital Health

Conference to Be Held May 19-23, 2018 in Baltimore, MD, USA Lawrenceville, NJ, USA—May 9, 2018—ISPOR, the professional society for health economics and outcomes research, released the final program and speakers for its upcoming conference, ISPOR 2018. The conference is scheduled for May 19-23, 2018 in Baltimore, MD, USA. ISPOR is recognized globally as the […]

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The Value Wave: How Pharma Marketers Can Catch It

Pharmaceutical marketers need to adapt to the value-centric marketplace and deliver the desired messaging and adjunctive, innovative services that align their products with the value perception the new marketplace demands.

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New “Top 10 Trends in Health Economics and Outcomes Research” Webinar Announced

ISPOR, the professional society for health economics and outcomes research, announced that registration is open for a new webinar that reviews the, “Top 10 Trends in Health Economics and Outcomes Research.”

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AstraZeneca links with Alibaba and Tencent in China

AstraZeneca clinched two new deals with Chinese tech giants Alibaba and Tencent as the British drugmaker steps up the company’s drive to expand business in China.

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Edward-Elmhurst Health Announces Partnership With Outcome Health

Edward–Elmhurst Health announced a partnership with Outcome Health to transform the healthcare experience for patients and providers.

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Outcome Health Announces Partnership with Navicent Health

Outcome Health announced a partnership with Navicent Health. The partnership will bring the Outcome Health platform to Navicent Health Physicians Group, which includes over 100 active physicians and their medical/surgical practices.

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MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

June 2019 Focus: Payer access, biotech/biopharma, DTC, rare diseases, and more!

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