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Delivering Clients the Lion’s Share of What They Deserve: 3 Reasons Winning a Cannes Lion Should Be Clients’ New Success Metric

It’s tough times on Medicine Avenue. But, by aiming to achieve one simple, straightforward metric, I’d argue we could turn every one of those challenges around. That metric is winning a Cannes Lion.

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We can’t taste test healthcare

Recurring themes explored at Lions Health this year included empathy. The term was tossed around in all sorts of contexts – health bias, gaps in care, disease stigma, aging. For the most part, it was centered on better understanding between the health industry and people in health crisis. For me, as a creative leader and armchair strategist, empathy is most powerful in connecting ideas to audiences.

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Patient outcomes: The next step in oncology

The latest innovation in oncology research is tying tumor biomarkers to specific treatments in order to improve patient outcomes. Med Ad News spoke with Gerald Messerschmidt, M.D., chief medical officer of Precision Oncology, to find out how the biomarker-treatment link will help get treatments to market, and to the right patients, faster.

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ISPOR Announces Stakeholder Conference for Initiative on US Value Assessment Frameworks

Scheduled for September 23, 2016 in Washington, DC, USA   Princeton, NJ—August 15, 2016—The International Society for Pharmacoeconomics and Outcomes Research (ISPOR) announced that it is holding a Stakeholder Conference for its Initiative on US Value Assessment Frameworks on September 23 in Washington, DC, USA.  ISPOR’s Initiative on US Value Assessment Frameworks was created to inform […]

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GSK survey finds asthma less controlled than patients think

More than two thirds of adults with uncontrolled asthma in the United States mistakenly believe that their condition is under control, according to the results of a survey released in May by GlaxoSmithKline. The survey results, researchers say, may suggest uncontrolled patients feel a false sense of confidence in managing their condition that may be driving recurring symptoms, and doctor, emergency room and urgent care visits.

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ContextMedia:Health launches new point of care purchasing model

The point of care health information services company ContextMedia:Health has announced the launch of its New Patient Start (NPS) Program, a new model that aims to change the way point-of-care programs are purchased and evaluated by pharmaceutical companies. ContextMedia:Health’s New Patient Start Program, company executives say, offers the ability for its brand partners to purchase marketing outcomes at no risk, and at a favorable ROI.

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Medicare ‘hospital star rating’ may correspond to patient outcomes

The Centers for Medicare and Medicaid Services has been letting patients grade their hospital experiences, and those “patient experience scores” may give some insight into a hospital’s health outcomes, a new study suggests. Some people have been concerned that patient experience isn’t the most important factor to measure, said coauthor Dr. Ashish K. Jha of […]

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Gates-sponsored mobile health effort launches in India

On January 15, the Government of India launched a nationwide mobile health program designed to train community health workers and to directly reach millions of women within three years. The program is powered by MOTECH, a mobile health technology developed by Grameen Foundation, with support from the Bill & Melinda Gates Foundation. “Until now, mHealth […]

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CVS specialty program drives adherence

New research published by the CVS Health Research Institute showed a significant improvement in adherence to specialty medications for patients enrolled in a pilot study evaluating Specialty Connect, CVS Health’s specialty prescription services program. New patients enrolled in the pilot were 17.5 percent more likely to pick up their first refill and existing specialty patients […]

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Medication Adherence Experts Challenge Status Quo in New HealthPrize Interviews

Academic and industry professionals offer insights into measurement methods, intervention targeting, adherence goals NORWALK, Conn., January 11, 2016 – In a newly released survey conducted by HealthPrize Technologies, an industry-leading medication adherence and digital patient engagement company, medication adherence experts across varied fields shared their views on advances in – and challenges of – current research. Specifically, what has moved the needle, what remains […]

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