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Understanding the Humanity in Physician Prescribing Behavior

Understanding the behaviors of our customers is central to the effectiveness of any ad campaign, and pharma is no different.

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Mobile Marketing Special Feature: Growing voice for mobile

Pharma continues to lag behind the consumer space in the use of mobile marketing technologies, but the steady advance of consumer tech giants Google and Amazon into the healthcare space means that the industry will have to adapt the tools of AI, voice and chatbots into their marketing, just as their consumer brethren already have.

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Mobile Marketing Special Feature: Getting pharma into new mobile tech

Intouch Solutions’ Sean Hartigan and Heartbeat’s David Sakadelis say their pharma clients are skittish about the use of chatbots and AI, with an understanding of these technologies more influenced by the grim future of Skynet in the “Terminator” movie franchise rather than the reality of where AI is right now.

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Klick’s holiday video puts Christmas spin on agency launches with ‘Klickmas’

Klick launched the healthcare ad agency’s annual holiday video.

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Sandbox Hires Nick Rambke and Tracy Draksler Brown as SVPs of Client Services

Independent, full-service agency Sandbox announced the hiring of Nick Rambke and Tracy Draksler Brown as SVPs of client services.

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Fingerpaint’s Conshohocken Office Drives Rapid Growth, Ramps Up Hiring

Fingerpaint is bolstering growth in the full-service marketing agency’s Conshohocken, Pennsylvania, office after adding 20 team members to that location since September. The hiring spree arrived on the heels of several key account wins for the agency’s Pennsylvania branch that opened its doors in Conshohocken during 2014.

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VIVO Agency Opens Office in Heart of San Diego Health Tech Community

VIVO Agency, a healthcare marketing agency specializing in health technology, announced the opening of a new San Diego office.

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New York Festivals Global Awards Announces 2018 Award Winners

The New York Festivals Global Awards announced the 2018 award winners. FCB Health Network was in the spotlight, earning the prestigious title of Global Healthcare Network of the Year for the second year running.

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REALITYRx Communication Hires New SVP, Management Supervisor

REALITYRx Communication announced that Scott Greisler joined the agency in the role of SVP, Management Supervisor.

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VIVO Agency Launches STATInsights, the First Online C-Suite Advisory Panel Devoted to Health Tech

  Proprietary Research Panel Gives Health Tech Marketers Rapid Access to C-Suite Executives for First-Hand Decision Making Insights   PHILADELPHIA, Nov. 14, 2018 /PRNewswire/ — VIVO Agency, the healthcare marketing agency specializing in health technology (health tech) has announced the launch of STATInsights, a proprietary online subscription-based C-suite advisory panel. STATInsights is the first-of-its-kind to […]

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