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AbelsonTaylor Hires Innovation Specialist Christopher Dimmock as SVP of Customer Insights and Engagement

AbelsonTaylor, the world’s largest independent health and wellness advertising agency, hired veteran marketing strategist Christopher Dimmock as senior vice president of customer insights and engagement.

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Creativity with a strong conscience

The work showcased at Cannes Lions 2019 in the pharma category had a strong creative conscience, guided by a moral compass to do right.

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LevLane Named Agency of Record for Vital USA

LevLane Advertising was named agency of record by innovative health technology company Vital USA Inc.

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Tried-and-True, Allow Me to Introduce You to Wired and New

With a technology like VR, arguably even more so than in live settings, we can readily tap into multiple learning styles by integrating different types of media into a single experience.

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Evoke Appoints Jennifer O’Dwyer as President, North America

Evoke announced that industry veteran Jennifer O’Dwyer joined the agency as President, North America. O’Dwyer brings more than 20 years of industry experience, serving in senior client services and account leadership positions.

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Klick Health Hires Former Network Agency CEO Daniel Drexler as a Managing Director

Klick Health announced that Daniel Drexler, MD, has joined the company as a Managing Director as the independent agency continues to grow at an unprecedented rate.

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Greater Than One Appoints Chief Strategy Officer Andrew Bast

Greater Than One announced that strategic leader Andrew Bast joined the New York-based health and wellness digital marketing agency as Chief Strategy Officer.

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7 Ways for Pharma to Elevate Its Personalized Data Game

Most pharmaceutical companies are not harnessing collected data for one-to-one marketing. Here are 7 ways to jumpstart data personalization in your company.

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FCB Health Network’s AREA 23 Wins Innovation Grand Prix Lion for “See Sound,” Adding to Campaign’s Gold, Silver and Bronze Lions

AREA 23 continued the FCB Health Network company’s impressive 2019 Cannes Lions winning streak with the Grand Prix trophy in the Innovation – Early Stage Technology category for “See Sound.”

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That’s a wrap – Cannes Lions Health Sinks Into the Sunset

After three days in the south of France, one thing has become clear. While healthcare advertising has come a long way, it still has an even longer way to go.

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MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

June 2019 Focus: Payer access, biotech/biopharma, DTC, rare diseases, and more!

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