Klick Health hired 37-time Cannes Lions and 80-time Clio awards recipient Bernardo Romero to become the agency’s ‘Maker’ – a role that was specially created around his desire to return to creating campaigns and products that positively impact people’s health. Romero, who was Chief Creative Officer at The Bloc, wants to bring his patient experience as someone who has diabetes into his work. Romero and Klick Health Chief Creative Officer Rich Levy talked to Med Ad News about what brought Romero to Klick and the launch of The Workshop, a Klick team of “Makers, Concepters, Noodlers and Doodlers” that will be experimenting with new ideas for creative healthcare advertising.

Independent agency Connelly Partners (CP) announced Sept. 13 the launch of Connelly Partners Health (CP Health), a new dedicated health practice as part of the agency’s integrated offering.

Healthcare advertising agency PRECISIONeffect announced the launch of INFLECTIONeffect, a data-driven discipline that amplifies the uptake of medical advances.

Digital-first creative agency Code and Theory has established Code and Theory Health – a new business unit dedicated to servicing brands and organizations within the healthcare industry – and added Scout Health, a 100-person agency focused on rare diseases, orphan drugs and specialty pharmaceuticals.

Havas Health & You (HH&Y) announced the launch of Havas Mango, a Miami-based collective aiming to reimagine wellness and build experiences that help people live their best lives.

EVERSANA launched full-solution healthcare marketing agency EVERSANA ENGAGE, which is uniquely designed to help pharma and biotech companies cohesively reach patients, payers and providers to enhance the patient experience and improve outcomes.

Back for the future. That is the story behind the launch of QBFox Healthcomm, a new full-service healthcare agency, headed up by four former ICC Lowe executives.