The COVID-19 pandemic altered the trajectory of healthcare, but what about healthcare marketing? As part of its Next series, IPG Health brought together experts from across the network and the industry to talk about the emerging trends and technologies that are accelerating innovation in health. FCB Health Chief Product Officer Graham Johnson discusses a few key trends that marketers should pay attention to in looking toward the future.

AREA 23 (an IPG Health company) launched the multi-platform campaign “Lil Sugar” in collaboration with global non-profit organization Hip Hop Public Health to raise awareness about the hidden sugars in many foods.

With COVID-19 infections on the rise in the United States as a result of the Delta variant, FCB Health New York (an IPG Health company) and GMHC have teamed up to help get LGBTQ+ individuals vaccinated and to shut down the misinformation brewing on social media with a new social campaign called “Ms. Information.”

McCann Health was named World’s Most Awarded Network for the third year in a row and McCann Health New York was named World’s Most Awarded Agency at the show, marking the first time a network has swept both categories in the show’s history.

Doceree Inc., the first global network of physician-only platforms for programmatic marketing, announced the company entered a strategic partnership with Ogilvy Health to enhance the Point of Care campaign offerings available to Ogilvy Health’s clients and partners to advance audience targeting, measurement and reporting capabilities for their marketing initiatives.

FCB Health Network company AREA 23 swept the Cannes Lions health awards circuit, winning the rarely awarded Pharma Grand Prix alongside one Gold and one Bronze Lions for the agency’s ‘SICK BEATS’ innovation created for Woojer.

FCB Health New York teamed up with broadcast journalist Ted Koppel and his wife, COPD activist Grace Anne Dorney Koppel, to help find the millions of people living with undiagnosed chronic obstructive pulmonary disease. The COVID-19 pandemic has worsened the crisis, leaving those with COPD particularly vulnerable, and the “COPD SOS” campaign urges diagnosis and vaccination.

Visually stunning consumer campaigns aren’t any harder to get through legal and regulatory … and placing a focus on artistic craft can transform the fate of an agency. 

To mark World Pulmonary Hypertension Day, patient engagement agency COUCH Health launched a new disease awareness campaign to shine a spotlight on Pulmonary Hypertension and those affected by this often misdiagnosed condition.

Leading independent health creative agency The Bloc announced on April 1 the launch of The Bloc Storytellers, which will deliver production and narrative power incorporating human emotions, previously only available in Hollywood movies to the healthcare industry.