Evofem Biosciences Inc. announced the launch of “Get Phexxi”, a national direct-to-consumer (DTC) campaign aimed at broadening awareness of the company’s non-hormonal, use-it-only-when-you-need-it birth control method, Phexxi (lactic acid, citric acid and potassium bitartrate).
Committed to serving the COPD community, AstraZeneca’s BREZTRI team is unveiling their latest, direct-to-consumer US advertising campaign, “Get Real.”
FCB New York and FDA’s Center for Tobacco Products announced the launch of the next installment of “Little Lungs,” an effective smoking prevention campaign for teens that portrays a set of lungs stunted by teenage smoking.
Fishawack Health launched a pro bono campaign on World Psoriasis Day to raise awareness that psoriasis is not a contagious or unhygienic condition and to help lessen the stigma, discrimination, and exclusion of the 125 million people living with the skin condition globally.
Ed Hudson, managing director at Create Health, discusses the increasing importance of brand in pharma – especially in light of increased competition.
Outcome Health announced the launch of Who Saves Me?, a campaign to bring awareness to the overwhelming percentage of physicians who quietly suffer from burnout and mental health struggles.
Aiming to strengthen the concept “Nutrition Connects Us,” created by FCB Health Brasil, Nestlé Health Science is continuing the story of nutritionist Malu – which the company started in 2019 – and launching a new campaign on National Nutritionist Day.
UCB’s Mamta Chhabra was recognized as the 2020 Marketer on the Rise at the Med Ad News 2020 Virtual Manny Awards on June 18th. Whether launching new products or award-winning DTC campaigns, Mamta has a proven record of success in driving brand growth.
As pharma companies struggle to define the “new normal,” what does it mean for healthcare agencies trying to depict patients successfully managing their diseases, i.e., living more “normal” lives? When concepting for new campaigns, what new creative considerations should be discussed in the shadow of COVID-19? Here are some thoughts from Stephen Neale, EVP, Chief Creative Officer, AbelsonTaylor.
Fingerpaint announced the launch of the full-service health and wellness marketing agency’s 2020 Philanthropy Day program, “Color Their World,” to benefit Boys & Girls Clubs in five communities across the United States where the agency has offices.