Aiming to strengthen the concept “Nutrition Connects Us,” created by FCB Health Brasil, Nestlé Health Science is continuing the story of nutritionist Malu – which the company started in 2019 – and launching a new campaign on National Nutritionist Day.
UCB’s Mamta Chhabra was recognized as the 2020 Marketer on the Rise at the Med Ad News 2020 Virtual Manny Awards on June 18th. Whether launching new products or award-winning DTC campaigns, Mamta has a proven record of success in driving brand growth.
As pharma companies struggle to define the “new normal,” what does it mean for healthcare agencies trying to depict patients successfully managing their diseases, i.e., living more “normal” lives? When concepting for new campaigns, what new creative considerations should be discussed in the shadow of COVID-19? Here are some thoughts from Stephen Neale, EVP, Chief Creative Officer, AbelsonTaylor.
Fingerpaint announced the launch of the full-service health and wellness marketing agency’s 2020 Philanthropy Day program, “Color Their World,” to benefit Boys & Girls Clubs in five communities across the United States where the agency has offices.
Brands and agencies are finding creative ways to explore the patient experience by placing viewers inside a hypothetical patient’s personal space.
An advertising campaign called “Spread Facts, Not Fear” encourages safe habits and point people to the experts regarding the Covid-19 pandemic.
A new campaign from Horizon Therapeutics called Down and Out Kidney sheds light on the prevalence and impact of gout in chronic kidney disease, and aims to facilitate an important conversation with nephrologists – kidney specialists – particularly during National Kidney Month (March).
FCB New York and the U.S. FDA announced that they have launched the newest evolution of “The Real Cost” youth tobacco prevention campaign.
Fingerpaint – a national full-service health and wellness marketing agency – in partnership with The Alliance for Positive Health, launched a provocative campaign aimed at bringing awareness to the alarming increase of sexually transmitted infections across the country.
World Cancer Day and Ogilvy Health has made a commitment to make an impact on cancer.
