Cryoport Inc. appointed creative communications agency Mind+Matter, an Ashfield Health company and part of UDG Healthcare, as the company’s strategic marketing partner to support the rebrand of the entire business alongside a strategic communications plan.

IPG Health Germany won the communications account around the new women’s health portfolio of pharmaceutical manufacturer DR. KADE Health Care.

Vitas Healthcare chose Greater Than One (GTO) Group as agency of record to support the hospice company’s transformative focus on brand equity, improved efficiency and enhanced return on investment from its marketing initiatives.

Med Ad News talked to HyperPointe CEO Ezra Ernst about the agency’s recent relaunch, the signing of a new account focused on helping the United States move forward from the COVID-19 pandemic, and other topics.

LevLane has been named an agency of record for the launch of a new wellness testing product from Genomind.