The Children’s Eye Foundation of AAPOS unveiled the world’s first interactive children’s book to help screen for color vision deficiency (CVD), commonly known as color blindness. The foundation posted a free digital version of THE CURIOUS EYE at thecuriouseye.org and published a first-run, hardcover book for its member pediatric ophthalmologists.
Michael Costello was named SVP, Group Creative Director of Copy at INVIVO BRANDS, an independent advertising agency with a focus on health and wellness.
A new film produced by health creative agency The Bloc exposes the legacy of racial trauma. “Skindeep” is phase II of The Bloc’s series on racial trauma in America, taking a deeper look at the PTSD caused by the country’s divide.
Greater Than One (GTO) Group, a privately held, full-service global health and wellness marketing and communications agency network focused on providing clients with a unique framework of custom practice offerings, announced the launch of its newly designed website at https:///www.thegtogroup.com/. The new site features easy access to essential information on GTO Group’s unique offerings of GTO full-service agency, GTO Media, and GTO Enterprise.
Evoke announced the addition of award-winning, cross-channel storyteller Lisa Llewellyn to the global health and wellness agency’s creative ranks. A writer by background, Llewellyn brings a true-to-life understanding of multicultural marketing, honed by decades of experience leading the multicultural work for some of the most forward-thinking pharmaceutical brands in the industry.
Fingerpaint named Bill Kwiatkowski as head of strategy in the full-service health and wellness marketing agency’s Conshohocken, Pa., office.
Fingerpaint, a full-service health and wellness marketing agency with a global team of more than 450 people, announced that Joanna Friel will be the head of creative in its Phoenix office.
As the U.S. moves from managing COVID-19 to managing a recovery, it is clear that the pandemic lockdowns had a profound impact on how people consume media, how they receive healthcare information, and their expectations changed around how brands connect with them. For marketers, building brand value with customers will be tantamount to marketing success in this brave new world.
To mark World Pulmonary Hypertension Day, patient engagement agency COUCH Health launched a new disease awareness campaign to shine a spotlight on Pulmonary Hypertension and those affected by this often misdiagnosed condition.
In the year of its 20th anniversary, Snow Companies is significantly strengthening the full-service agency’s leadership team with the promotion of Blake Shewey to President. Brenda Snow remains at the helm of the company as CEO.
