Fingerpaint announced the launch of the full-service health and wellness marketing agency’s 2020 Philanthropy Day program, “Color Their World,” to benefit Boys & Girls Clubs in five communities across the United States where the agency has offices.

The COVID-19 global pandemic, overcrowding of hospitals, the highly contagious virus affecting healthcare professionals and unrelated illnesses has led to a more than 1,000 percent increase of telemed application downloads and memberships. Is this a paradigm shift?

In an expression of solidarity with other agencies across the world, Dudnyk released a three-part video campaign demonstrating the difficulties family members have in accurately describing what goes on at an agency.

Deaf-owned software company Wavio announced a strategic partnership with AREA 23, an FCB Health Network Company, which includes a major investment deal for the development and product launch of “See Sound.” Created by AREA 23 and Wavio, the revolutionary home device is scheduled to launch during 2020. The partnership provides the FCB Health Network with company equity in Wavio and revenue share on product sales.

Zolgensma

Zolgensma’s successful market uptake by payers may hold lessons for other manufacturers of costly gene therapies.

Brands and agencies are finding creative ways to explore the patient experience by placing viewers inside a hypothetical patient’s personal space.

For all the digital and interactive tools that keep popping up, television remains the DTC marketer’s old reliable.

The coronavirus pandemic has gripped the world, leaving everyone scrambling to adjust. The main practice adopted to get through this new normal, social distancing, has impressed upon us all the need for an unprecedented shift in the way we live our lives. As companies and their workforces get accustomed to working during this public health crisis, there can be bumps, hiccups, and concerns about just how we’ll continue doing the important work we do.

What are payers focusing on in the time of stay-at-home, work-from-home, yet still trying to serve patients? What do manufacturers need to understand? Med Ad News spoke with Greg Novello, executive VP, strategy at McCann Health Managed Markets; Adrian Garcia, senior VP, managed markets, at GSW; and Katherine Seay, executive VP, managing director, managed markets communications, Syneos Health.

You’ve just accepted the most exciting role in your career – to launch your company’s promising Phase III rare disease drug candidate. So many things race through your mind, from the clinical trial program through the launch readiness plan. And then you stop. How will you differentiate your new brand from your competition so that you can win in a competitive market? How will you position your brand to set it up for success? Everyone you talk to will have an opinion.