Hixson Named Sr. Medical Director/Neurologist for FreshBlood’s Consortium San Francisco, CA, Jan 13, 2016 — FreshBlood Health Market Consultants, a unique, on-demand creative consultancy comprised of senior-level management consultants and communications specialists in the healthcare industry, has continued to expand its clinical capabilities and scientific expertise with the addition of highly regarded neurologist, John Hixson, […]

Executives from the 2015 and 2014 Manny Award winners and finalists share their views on a variety of industry-related topics.

Pharma companies have become much more comfortable with the use of mobile in marketing, but with mobile use in general reaching an inflection point, the industry needs to keep pushing past the basics for patients and providers.

Pharma ad agency bands performed in New York City to raise money for the Children’s Hospital at Montefiore (CHAM).

Intouch Solutions Promotes Four; New Senior VP at GA Communications Group

Ogilvy CommonHealth Worldwide is introducing a new service offering to its family, [email protected], to focus on the health and wellness needs of the American healthcare consumer.

Modern physicians are expecting two-way relationships with brands.

Many a blog, article, and cover story has focused on the impact (current and future) of healthcare reform. But some interesting healthcare industry changes have been occurring simultaneously with, and are very much accelerated by, the impact of reform. One of these important market changes is the shift from traditional silos of key customer decision-making to a more blended approach to healthcare (and formulary) decision-making.

Fred Kinch launches healthcare advertising agency Industry veteran Fred Kinch launched a new healthcare communications agency in October. Kinch previously served as managing partner and executive creative director at New York-based healthcare ad agency AgencyRx. Kinch Advertising LLC is a full-service, mission-built, independent healthcare advertising agency located in Midtown Manhattan. The agency is primarily focused […]

McCann Health is Agency Network of the Year, Langland Awarded Global Healthcare Agency of the Year, Grand Global Goes to Downtown Partners   New York, NY – December 3, 2015: The Global Awards℠, for the World’s Best Healthcare & Wellness Advertising℠ announced the 2015 award winners today at ceremonies taking place at New York Academy […]