As we moved from going to an office every day, to sheltering in place, the proliferation of web and video conferencing has exploded. Zoom parties and now even Hollywood entertainment are being presented via these platforms as people seek ways to stay connected virtually. But what happens after the lockdowns are lifted? What will agencies and clients do? Has our behavior changed for good? Is this the “new” normal?

GlaxoSmithKline awarded the company’s $1.7 billion global media work to Publicis Media after a competitive review