AbelsonTaylor rebranded and launched a new creative campaign focused on the agency’s core value proposition: furthering the long-term success of client business interests.

Greater Than One blasted into 2021 with the independent agency’s new “Better. Believe It.” branding and philosophy for the future model of healthcare marketing.

ETHOS Health Communications, a Pennsylvania-based medical communications agency specializing in interpreting and communicating the science and data for cutting-edge therapies, has a new name: PRECISIONscientia.

Evoke Group changed its structure to become Evoke. Med Ad News spoke with CEO Reid Connolly about some of the thinking behind the change and what it means for the agency’s clients.

Evoke Group created a new singular global agency brand – Evoke – comprising the complementary agencies and services within the group.

PALIO will fuse with GSW to deliver customers the best of both agencies’ integrated advertising and marketing solutions.

Centron officially repositioned the company with a new vision, new offering and new leadership team. According to its management, the new vision allows Centron, an integrated healthcare communications agency based in New York with 12 years of industry success, to accelerate client performance and deliver industry-leading ideas and solutions in a changing healthcare environment.

The new identity emphasizes the agency’s conviction that the full potential of specialty and orphan brands can only be achieved when the needs and beliefs of patients and HCPs are equally appreciated and aligned.

The pharmaceutical ad agency natrel introduced a rebranding with the launch of a new website – natrelhealth.com – and redesigned social media pages.

natrel introduced the rebranding of this pharmaceutical advertising agency with the launch of a completely new website – natrelhealth.com – and redesigned social media pages.