Cell and gene therapies (C>s) present opportunities to not only treat disease, but to restore function and improve disease management. Although the opportunities with C>s are continuing to expand, there is a widening gap between the potential of treatment advances and the patient experience. The industry is beginning to acknowledge the problems faced in one of healthcare’s most complex areas for patient experience, according to EmerGENE’s Nareda Mills (Global President Patient Solutions) and Ben Beckley (Global Lead).
Med Ad News spoke with Kim Johnson, the new Global CEO of Ogilvy Health, about how she came to the position, her first days on the job, and how she expects the worldwide agency network will expand in the future.
Ashfield, part of UDG Healthcare plc, announced the launch of EmerGENE, a global end-to-end cell and gene therapy network approach which promises to support small and midsize biotechs with the commercialization of their discoveries.
Havas Health & You (HH&Y) announced the appointment of Eric Weisberg as Global Chief Creative Officer for the quickly expanding network.
Ogilvy Health announced that health industry leader Kim Johnson was appointed Global Chief Executive Officer.
International healthcare and communications group Huntsworth announced the acquisition of U.S.-based medical analytics consultancy MedEvoke.
Ogilvy Health announced the promotion of Shannon Walsh to President of Public Relations for North America. Walsh is responsible for overseeing and driving client growth, and the expansion of the Health PR footprint in North America.
Interpublic Group announced today that FCB Health and McCann Health will be re-aligned under a new global network, to be called IPG Health, and a unified senior management team. In this new operating model, the distinct agency brands remain active and will continue to go to market independently, but will benefit from additional specialty services, knowledge-sharing, proactive career management, and coordinated collaboration.
Ashfield Health, an agile global health marketing and communications network, announced the appointment of three new senior roles across the business.
Doceree Inc., the first global network of physician-only platforms for programmatic marketing, announced the company entered a strategic partnership with Ogilvy Health to enhance the Point of Care campaign offerings available to Ogilvy Health’s clients and partners to advance audience targeting, measurement and reporting capabilities for their marketing initiatives.