Decades ago, healthcare professionals along with the rest of the population were swamped with promotional direct mail. But in recent years, new technology like email, SMS, mobile applications, and AR/VR have diversified the ways in which healthcare marketers can reach physicians.
At its core, “Customer experience,” or CX, is shorthand for the relationship between a customer and a company, even if that company is removed from the point of sale. The CX relationship should stretch across all touchpoints both physical and virtual and all media in between. Today’s customers expect companies to know and understand them, creating a seamless experience across the entire customer-company relationship.
Just 27 percent of physicians say they find pharma websites to be a credible source of professional information, according to a recent survey by Manhattan Research.
Novo Nordisk and Glooko announced that the new Cornerstones4Care (C4C) Powered by Glooko app is available to help people more effectively manage their diabetes.
From the latest in VR to imaginative Social Engagement approaches, here are Ben Putman’s Top Five Digital Marketing takeaways for 2017.
Med Ad News asked industry experts what they thought DTC communications might look like in five years. This is what they told us.
Physicians require three views of a given pharma ad in order to ensure recall, according to a survey by SSCG Media Group.
TG plc and HealthLoop have launched a collaboration on IO Loop, a service that enables patients and their oncologists to stay connected, providing improved pre-procedural patient instructions and ongoing follow-up care outside of the acute care setting.
Outcome Health announced a financing round valuing the company at $5 billion pre-money, to expand its impact from 20% to 70% of all U.S. physician practices by 2020.
Understanding the nuances behind why a physician makes a decision regarding an information source when making a clinical decision is key to learning the best way to deliver content that will prompt an engagement.
