PharmaLive talked to Gerald Martinetz at Mindbreeze regarding how data is transforming R&D in the metaverse.
ReutersPresident Joe Biden’s administration plans to rescind a rule devised under his predecessor Donald Trump that was intended to make it easier for healthcare providers including doctors and nurses to avoid performing abortions or other medical services on religious or moral grounds, Politico reported on April 19.
epocrates, an athenahealth Inc. company that delivers digital clinical decision support to prescribers, shared its commitment to accelerate the company’s fast-growing commercial business and further invest in and innovate its commercial product offerings, following a period of tremendous change in the pharmaceutical industry. To help enhance and broaden epocrates’ services, the company recently brought on Matt Titus – an industry veteran of 13 years – to serve as the organization’s vice president, chief commercial officer.
With the increased number of channels available to reach healthcare professionals alongside dramatically fewer in-person opportunities due to institutional restrictions, pharma marketers are facing more challenges than ever before to break through the noise. The traditional sales pitches and mass emails are a thing of the past with the growing need to create a personalized digital strategy to reach healthcare providers.
Ashfield Engage, part of UDG Healthcare, announced the acquisition of Medaxis, a patient engagement services partner for the life sciences industry that provides services to healthcare professionals and patients.
Ashfield, part of UDG Healthcare plc, announced the formation of three business units to bolster the company’s integrated healthcare services across strategic consulting, benchmarking, commercialization, customer engagement, events, marketing and communications.
Patient communications are no longer fit for purpose, and although Covid has brought this to the fore, the problems will continue for a long time after the vaccine roll-out if they are not resolved.
U.S. health authorities will hold an emergency meeting to recommend that a coronavirus vaccine awaiting approval be given first to healthcare professionals and people in long-term care facilities.
U.S. Surgeon General Jerome Adams pleaded with Americans to grasp “the severity of the moment” and remain vigilant against the coronavirus pandemic, as record hospitalizations pushed healthcare professionals to the brink.
The wind howls and new-fallen leaves swirl around. There’s a sense of dread hanging in the air. Monsters are about, spreading terror across the land. The sound of coughing and gasping breath is coming up fast. A slow look over your shoulder reveals the sweaty, nightmare visage of Covid-19 – or does it?
