Getting face time with physicians might be getting easier – or it might not, according to two recent research reports on the state of play for pharma sales reps.
Health Outcomes: Physicians Interactive acquires Univadis, rebrands as Aptus Health
Accountable Care Organizations (ACOs), Business, Consumers, December 2015, Digital, Digital Health Engagement, France, Health Outcomes, Healthcare Physicians, Healthcare Practitioners, Healthcare Providers, Issue Archives, Italy, M&A, M&A, Q&A, Rebranding, Restructuring, Spain, Technology, United KingdomThe digital HCP engagement provider Physicians Interactive announced two major strategic moves in the past two months, acquiring the HCP content platform Univadis from Merck in October and then rebranding […]