A World Health Organization spokesperson on May 3 confirmed that its European region would hold a special meeting next week on the impact of Russia’s invasion of Ukraine on health and healthcare.

The need for more corporate responsibility has evolved for today’s corporations and the next generation of business leaders in the form of environmental, social and governance (ESG). Investors, activists, and regulators are now requiring proactive, community-structured commitment and accountability that is designed to step above shareholder returns. Today’s global capital markets aren’t interested in more marketing from companies in every industry. Instead, they are demanding sustainability and eco-friendly business practices as well as a reasonable return. Global healthcare companies and their executives are now hearing this call, and the industry is being more proactive in this movement. 

PharmaLive talked to Gerald Martinetz at Mindbreeze regarding how data is transforming R&D in the metaverse.

Greater Than One President Matthew Howes forecasts five healthcare marketing trends for 2022.

Scarborough Health Network Foundation launched a historic new campaign, “Love, Scarborough,” to support SHN’s goal of raising $100 million in funds to help close the healthcare gap. The integrated campaign, created by Ogilvy Toronto, is being featured across TV, cinema, print, radio and online. 

CMi Media Group

CMI Media Group has issued the “2021/2022 Media Vitals™ What Healthcare Consumers Want and Need from Life Sciences Manufacturers” report. Media Vitals research, which is conducted by CMI Media Group, is an annual barometer of the wants and needs of the company’s key consumer audiences.

The Ashfield Excellence Academy was formed to design, develop and deliver specialist training, skills assessments and process consultancy to the healthcare and pharma industries.

As global corporations reach deeper into every part of our lives, marketing is evolving into something unrecognizable. According to Michael Farmer, in the Mad Men Era of the 1960s and 70s, your average creative agency was responsible for roughly 350 deliverables a year—whether they were print copy, radio scripts, or billboard headlines. Today? The average number of deliverables per creative per year is over 10,000.

Relevate Health is the new brand identity born out of the strategic combination between Relevate Health Group, a data-driven marketing products and services communications firm, and Arteric, a digital marketing consultancy whose engagements embody proprietary AI and machine learning (ML) driven analytics.

As a global pandemic has reshaped society, The Bloc has been at the forefront of changing not just what stories get told about healthcare, but how they are told. In doing so, the health creative agency has won more than 200 film and advertising awards during 2020 and 2021.