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U.S. budget deficit widens; spending up on health, military

The U.S. government’s deficit widened to $120 billion in July 2019, fueled by increases in spending on health care and the military, according to data released by the Treasury Department.

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U.S. Companies Continue to Pay More in Healthcare as the Cost of Drugs Keeps Rising

The United States pays more per capita for prescription drugs than any other country in the world, which is a huge concern for patients and insurance providers.

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Canada panel calls for universal healthcare system that includes drug coverage

A Canadian advisory council studying prescription drug coverage said the federal government should create a universal, single-payer public pharmacare system, and warned that the current framework requires significant reforms.

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Innovation Week at FCB Health focuses on tech advances in healthcare advertising

FCB Health Network held its annual Innovation Week from May 7-9, 2019. Here’s a topline summary for anyone who missed the event.

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IQVIA Global Oncology Trends: An Interview with Murray Aitken

The IQVIA Institute for Human Data Science is releasing the 2019 “Global Oncology Trends” report simultaneously with the American Society of Clinical Oncology (ASCO) Meeting.

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W2O Announces Investment from New Mountain Capital; Partnership Focused on Making the World a Healthier Place through Marketing Communications

W2O announced a partnership with New Mountain Capital to accelerate continued growth and scale of the company to meet the evolving needs of its clients to most effectively and efficiently communicate with and influence their key stakeholders in an increasingly digital and mobile world.

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Tap Native Releases “Priority Targeting” for Digital Healthcare Marketers

Tap Native, the Web’s leading health focused native ad platform and traffic exchange, announced the release of its Priority Targeting system allowing healthcare marketers to display native and content style advertising contextually within condition specific content and websites as well as to specific genders.

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Healthcare Webinar: How Prevea Health Is Modernizing Patient Access

Prevea Health and DocASAP will discuss how to create an access optimization strategy to drive measurable results for health systems and physician groups across the U.S.

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Future of Healthcare

I got into Healthcare six years ago and canvassed major events to gain a consensus on what the future held.

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Outcome Health Announces New Content Strategy, Focused On Empathy And Education To Enhance The Patient Experience

Outcome Health, a healthcare innovation company focused on making the point of care experience more meaningful for patients and physicians, announced a new content strategy across its nationwide platform.

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