By David Reim, Chief Privacy Officer at DMD The California Consumer Privacy Act (CCPA) is now the law of the land. California is home to 12% of the country’s consumers, as well as 12% of physicians. Avoiding California is not an option for most healthcare marketers. Over the last six months, I have had almost […]
EVERSANA unveiled EVERSANA ENGAGE, a full-solution healthcare marketing agency uniquely designed to help pharma and biotech companies cohesively reach patients, providers and payers to enhance patient experience and improve outcomes.
The planning season is here, and marketers are tasked to create a media mix that will deliver the greatest business impact for brands. However, before pen is put to paper and the usual channel suspects are selected, let’s imagine a scenario where TV and digital don’t constitute the largest portions of the pie.
W2O, a leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, acquired award-winning scientific digital creative agency Radius Digital Science.
This webinar, moderated by Ogilvy Consulting’s Ritesh Patel and led by Ogilvy Health’s Angelo Campano and Chris Andrews, will focus on the use of data in healthcare marketing. The webinar will take a closer look at Ogilvy Consulting’s Tripl offering, a proprietary platform that connects data, people and technology, illustrated with real market examples.