Greater Than One President Matthew Howes forecasts five healthcare marketing trends for 2022.
As global corporations reach deeper into every part of our lives, marketing is evolving into something unrecognizable. According to Michael Farmer, in the Mad Men Era of the 1960s and 70s, your average creative agency was responsible for roughly 350 deliverables a year—whether they were print copy, radio scripts, or billboard headlines. Today? The average number of deliverables per creative per year is over 10,000.
Relevate Health is the new brand identity born out of the strategic combination between Relevate Health Group, a data-driven marketing products and services communications firm, and Arteric, a digital marketing consultancy whose engagements embody proprietary AI and machine learning (ML) driven analytics.
Dentsu International announced on April 20 the launch of dentsu health, a global solution. Drawing upon the expertise of dentsu’s global network of 2,000 health marketing experts across 85 markets in EMEA, APAC and the Americas, dentsu health is poised to become one of the top global healthcare agencies.
Calcium, a full-service, independent healthcare marketing agency, announced today the opening of a new office in Miami.
W2O, the healthcare marketing and communications powerhouse founded 20 years ago by Jim Weiss, announced a transformation into a new kind of healthcare company named Real Chemistry.
The program unites academia and industry, providing students with a real-world, skills-based education and direct connections to leaders in healthcare marketing and communications.
By David Reim, Chief Privacy Officer at DMD The California Consumer Privacy Act (CCPA) is now the law of the land. California is home to 12% of the country’s consumers, as well as 12% of physicians. Avoiding California is not an option for most healthcare marketers. Over the last six months, I have had almost […]
EVERSANA unveiled EVERSANA ENGAGE, a full-solution healthcare marketing agency uniquely designed to help pharma and biotech companies cohesively reach patients, providers and payers to enhance patient experience and improve outcomes.
The planning season is here, and marketers are tasked to create a media mix that will deliver the greatest business impact for brands. However, before pen is put to paper and the usual channel suspects are selected, let’s imagine a scenario where TV and digital don’t constitute the largest portions of the pie.