Many a blog, article, and cover story has focused on the impact (current and future) of healthcare reform. But some interesting healthcare industry changes have been occurring simultaneously with, and are very much accelerated by, the impact of reform. One of these important market changes is the shift from traditional silos of key customer decision-making to a more blended approach to healthcare (and formulary) decision-making.

McCann Health is Agency Network of the Year, Langland Awarded Global Healthcare Agency of the Year, Grand Global Goes to Downtown Partners   New York, NY – December 3, 2015: […]

IMS Health has released its report Orchestrated Customer Engagement, which looks at what pharma companies need to do beyond multichannel and omnichannel marketing in order to deliver a full customer […]

This white paper defines, describes, and documents the journey Life Sciences organizations may take to move from MCM and OCM to OCE.

Mobile technology can give Pharmaceutical companies the boost it needs to improve marketing effective­ness and sales performance.

For the first time in more than 50 years of surveys, the CDC on Wednesday reported that more than 90% of Americans — 90.8% of us, to be specific — have […]

Still no Rx for patient adherence Pharma limited in what it can do, but can still have a positive impact   Patient adherence remains a complex puzzle with no simple […]

By Omar Shoheiber and Neil Goldfarb — Omar Shoheiber is managing partner of Guidemark Health. Neil Goldfarb is executive director of the Greater Philadelphia Business Coalition on Health.   The […]

If you’re searching for reasons why Google has renamed itself Alphabet, here’s one: It positions the tech company to expand into health care, which could be very healthy for its […]

Women now have a surprising new reason to go on the pill. Birth control pills have been around since the 1960s, when they offered women a revolutionary degree of control […]