With gender inequality a continued area of focus for corporations and workplaces around the globe, the Healthcare Businesswomen’s Association (HBA) recognized Merck & Co. Inc. and Otsuka America Pharmaceutical Inc. for exemplary workplace initiatives working to close the gender gap in the healthcare and life science industries.
Independent agency Connelly Partners (CP) announced Sept. 13 the launch of Connelly Partners Health (CP Health), a new dedicated health practice as part of the agency’s integrated offering.
Med Ad News spoke with Kim Johnson, the new Global CEO of Ogilvy Health, about how she came to the position, her first days on the job, and how she expects the worldwide agency network will expand in the future.
The Healthcare Businesswomen’s Association Board of Directors announced the appointment of Susan O’Connor as Chief Executive Officer of the global not-for-profit association, ushering in a new chapter in the HBA’s mission of advancing women in healthcare.
Peregrine Market Access, a leading consultant agency for the life sciences industry, announced that it is covering full healthcare expenses for employees and their families as part of an enhancement to its employee healthcare benefit package.
In a $7 billion transaction, San Francisco-based Datavant is merging with data network company Ciox Health to create the nation’s largest “neutral and secure health data ecosystem.”
Publicis Groupe, one of the world’s largest communications groups, has partnered with NewsGuard to provide its clients with more responsible, trustworthy advertising platforms and content opportunities to combat the “infodemic” in media. Through the partnership, Publicis Groupe clients will gain access to NewsGuard’s Responsible Advertising for News Segments (RANS), an inclusion and exclusion tool for marketers curated by NewsGuard’s team of trained journalists.
EVERSANA, a pioneer in next generation commercialization services to the global life sciences industry, announced a partnership with thenetworkone, the world’s largest independent marketing and communications agency network. Through the agreement, EVERSANA’s full-solutions healthcare marketing agency, EVERSANA ENGAGE, strengthens its global marketing capabilities across 115 countries through an ecosystem of more than 1,200 leading agencies worldwide.
As the U.S. moves from managing COVID-19 to managing a recovery, it is clear that the pandemic lockdowns had a profound impact on how people consume media, how they receive healthcare information, and their expectations changed around how brands connect with them. For marketers, building brand value with customers will be tantamount to marketing success in this brave new world.
As we continue to sift through the barrage of information regarding survival rates, resurgence, vaccines, and secondary illnesses, COVID-19 and its economic impact continues to be a primary global burden. In the midst of those serious concerns, the health and life sciences (HLS) industry continues its accelerated journey of perpetual assessment and evolution. As the industry emerges from the pandemic effect, leaders are realizing that COVID-19 has provided crucial learnings to their organizations that will benefit the entire industry, according to Astound Commerce’s Tina Wilson.
