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Outcome Health Announces New Content Strategy, Focused On Empathy And Education To Enhance The Patient Experience

Outcome Health, a healthcare innovation company focused on making the point of care experience more meaningful for patients and physicians, announced a new content strategy across its nationwide platform.

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UPS Eyes In-Home Health Services with U.S. Vaccine Project

United Parcel Service Inc. wants to get beyond U.S. doorsteps with a new push into healthcare.

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U.S. House Democrats introduce sweeping ‘Medicare for All’ bill

Democrats in the U.S. House of Representatives unveiled an ambitious proposal to move all Americans into the government’s Medicare health insurance program.

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W2O and The LAGRANT Foundation Extend and Expand Groundbreaking Healthcare Communications Fellowship

W2O – an innovative, analytics-driven, digital-first marketing and communications firm – announced an extension and expansion to the $50,000 three-year commitment to the Future Leaders in Healthcare Fellowship Program that it offers in collaboration with The LAGRANT Foundation. LAGRANT is an organization focused on increasing the number of ethnic minorities in the fields of advertising, communications, marketing and digital.

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Deloitte Predicts Pharma Growth Driven by Orphan Disease Drugs and External Deals

Global healthcare spending is expected to increase dramatically to more than $10 trillion by 2022, driven primarily by an increase in spending on data that will increase value and create a sustainable culture.

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Empowered Patients Require Authentic Engagement Strategies

Patients are becoming increasingly knowledgeable about their personal health and about the healthcare options available to them – and that is a good thing.

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What’s Next: An Innovation Series Powered by Ogilvy Consulting

This webinar, moderated by Ogilvy Consulting’s Ritesh Patel and led by Ogilvy Health’s Angelo Campano and Chris Andrews, will focus on the use of data in healthcare marketing. The webinar will take a closer look at Ogilvy Consulting’s Tripl offering, a proprietary platform that connects data, people and technology, illustrated with real market examples.

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FreshBlood HMC Expands to Become FreshBlood Group

FreshBlood Health Market Consultants, which was launched in 2015 by prominent healthcare industry marketing expert Robert Finkel, announced the life-science solutions provider’s expanded creative services capabilities and official reconfiguration as FreshBlood Group.

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Health insurers team up with IBM on blockchain project

A group of health insurers, including CVS Health Corp.’s Aetna, have teamed up with IBM Corp. to create a blockchain network aimed at cutting costs in the healthcare industry.

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Healthcare deals raise pulse of U.S. lending in 2019

Bankers are diagnosing another robust year for U.S. healthcare lending as the first two big loans of 2019 include the largest-ever tie-up in the pharmaceutical sector, and more are expected.

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