Biotech and pharmaceutical companies and health care institutions are on the front lines of not only fighting COVID-19, but working to develop vaccines and therapies against the respiratory illness – often in unexpected ways.

An industry expert discusses different strategies for pharmaceutical companies to maximize their marketing campaign performance.

A look at how the California Consumer Privacy Act put into effect in 2020 will impact the pharmaceutical industry.

U.S. Presidential candidate Elizabeth Warren along with fellow Senators Richard Blumenthal and Bill Cassidy wrote a letter to Alphabet’s Google to raise questions about the company’s access to the health records of tens of millions of Americans.

The live video, real-time communications company (RTC) TokBox announced the results of its inaugural “Live Video Maturity Study.”

Lurking behind all the sound and fury in the political realm, 2017 is bringing new opportunities to marketers that have nothing at all to do with orange hair. A whole generation of technologies are growing to maturity together – predictive targeting, virtual reality, behavioral science, interactive video, big data, and more – all of which are transforming the ways in which brands can communicate with their audiences. But of course politics will matter too in this Year One of the Trump administration, as the continuing debate over drug pricing and the impact of the new president’s policies on the pharma industry remain very much up in the ai

  Federal and state authorities who enforce the protection of private medical information are watching the case of Jason Pierre-Paul, the National Football League star whose medical records were publicized Wednesday. “We are aware of the incident,” said a spokeswoman for the Health and Human Services’ Office for Civil Rights. She said the office could […]

Jason Pierre-Paul, the star defensive end for the NFL’s New York Giants, had one of his fingers amputated on Wednesday, ESPN reported. Specifically, doctors removed Pierre-Paul’s right index finger, which was injured in a fireworks accident on Saturday, according to a photo of a medical record posted by ESPN’s Adam Schefter. Pierre-Paul’s injury and surgery, which remain […]