By 2023, marketers will no longer have access to third-party cookies on Google Chrome. The move aligns with the policy of Apple Safari and Mozilla Firefox, which have already blocked third-party cookies and left Chrome representing 92 percent of the remaining cookies on the internet. Many pharmaceutical brands have not invested solely in a cookie-based approach over the years, so those marketers were able to pursue additional marketing tactics on endemic and Point of Care channels to engage physicians during campaigns.
Outcome Health has partnered with Unity Consortium to create video spots launching a new campaign designed to encourage young adults and teens to get up-to-date with recommended vaccinations and to teach them how to spot vaccine-related misinformation on the internet.
According to the consultants at PwC, the top health industry issues of 2018 will be …
Predictive analytics have transformed the way the telecom industry communicates with existing customers and distributes its resources to maximize customer retention. Can healthcare companies leverage the same analytics techniques to combat patient non-adherence?