According to its leaders, The CementBloc is the “most creatively awarded healthwellness communications company for a second straight year: Our dedication to creative excellence continued!”
As Centron nears its 10-year anniversary, the agency continues to surge forward, executives say. “In 2014, Centron saw tremendous growth in its client roster as well as in internal infrastructure. We are proud that with each year we experience significant expansion,” says Marcia McLaughlin, CEO of Centron.
According to closerlook executives, the pharmaceutical industry’s “one-message-fits-all” approach to promotion and sales continues to become relatively less effective and more expensive. Its leaders say closerlook is a digital marketing agency that helps pharmaceutical marketers build better relationships with their best customers.
As the company celebrated its 25th anniversary, executives say CMI/Compas continued the tradition of visionary innovation, looking forward rather than back. Agency leaders note that 2014 was a year of strong growth, as CMI/Compas won significant new assignments and achieved industry-leading client retention as part of the firm’s goal of being viewed as indispensable by clients.
With four product launches in the queue for 2015, Concentric Health Experience is well placed for its third consecutive year of impressive growth across all measures, according to agency leaders. According to executives, Concentric continued its rapid pace in 2014, which toppled 2013 as the agency’s best year yet. 2014 included a 40 percent increase in overall growth, 13 new account wins, 44 new hires, and an employee retention rate of 92 percent.
For Dudnyk, 2014 was arguably one of the most exciting and transformative years to date. With nine new clients, four new brand launches, and a multitude of new hires — a sense of growth, innovation, and change pervades the halls of Dudnyk, and the energy is palpable.
“2014 was a breakthrough year for Dudnyk,” says President Frank X. Powers. “We received some of the industry’s most prestigious awards, led launch efforts for multiple brands, and attracted top talent in the creative, strategic, scientific, and account disciplines.”
Diversification was a major goal for 2014, according to executives at Entrée Health New York. The agency added two new pharma/biotechnology manufacturers in AbbVie and EMD Serono, expanded into medical devices with DePuy Synthes, and began working with one of its clients’ key customers – CVS Health, in partnership with BBDO New York.
Launched from the successful heritage of its namesake agency in New York, Entrée Health Princeton hit the ground running in 2014, executives say. The agency’s first full year in business focused on cultivating growth while establishing a full-service agency for managed markets expertise for The CDM Group in New Jersey’s pharma corridor. That meant working to solidify relationships with existing clients to grow business, and developing creative solutions for the payer space that won the firm new clients.
Evoke Health continues to move with velocity and purpose – growing Erelationships, attracting top talent, and expanding offerings – all while further defining what a modern full-service health and wellness agency looks like. CEO Reid Connolly credits the high quality of client partnerships for allowing Evoke Health to evolve and stay at the forefront of the industry.
Excitant continued to show its versatility across the health care spectrum in finding success with clients across a wide range of offerings including pharmaceuticals, diagnostics and healthcare information technology as it continued to steadily grow in 2014, according to agency leaders.