“Cello Health has made significant progress implementing a clear strategic vision for expansion in the U.S. market and, in particular, enhancement of our early asset development and commercialization offering,” according to the network’s leaders. “Following a successful transition of all key businesses to the Cello Health brand in 2013, the Cello Health brand has become well established across our client base. This has facilitated more effective collaboration from within the business and incremental client engagement across our capabilities.”
To qualify for this annual report, agencies must have the capabilities to develop marketing strategies that target healthcare professionals (physicians, nurse practitioners, nurses, pharmacists, etc.), and/or consumers, and/or patients, and/or stakeholders such as managed market payors.
A listing of holding companies/networks and their healthcare communications agencies and also independent healthcare communications agencies.
2017 Healthcare Agency/Network Industry Person of the Year: Dana Maiman, President and CEO, FCB Health
Recognized as Med Ad News’ 2017 healthcare agency/network industry person of the year, Dana Maiman brings the intellectual prowess and strategic rigor of a legal education to her position as the CEO and president of the FCB Health family of companies worldwide.
On February 22, 2017, a white American man shot two Indian men at Austin’s Bar & Grill in Olathe, Kansas, who he had mistaken as Middle Eastern. The man yelled, “get out of my country” before shooting the men, killing one. A third man was shot and wounded after he came to the mens’ aid. Tragically, the man who was killed, Srinivas Kuchibhotla 32, was the husband of an Intouch Solutions employee, Sunayana Dumala.
According to its leaders, winning the Manny for Agency of the Year, Category 3 in 2016 reinforced Centron’s commitment to multidisciplinary integration as the agency’s model for driving strategic excellence and delivering commercial results for clients. After a strong start in 2016 followed by a slight downturn in the latter half of the year, agency management also recognized the need to pause, reassess, and reaffirm everything from process to talent pool. Centron’s leaders say they strongly feel that a period of recalibration will re-energize the agency and position the team to best navigate the current flux in healthcare and take on what is next.
The ever-changing landscape of market access demands multifaceted support from a manufacturer’s marketing agency. Executives say Choreo Market Access, a Healthcare Consultancy Group (HCG) and Omnicom company, brings together strategic consulting services – informed by front-line industry experience – with world-class creative execution, to offer insightful, responsive partnership in crafting and delivering communications to payers, institutions, and other market access stakeholders.
Gone are the days when molecules were the only thing under the microscope in the pharmaceutical industry,” declare executives at closerlook. “Pressure from legislators, media and the public has pharmaceutical companies looking to cut costs, and marketing resources are often taking the brunt of cutbacks. At the same time, expectations for marketers have never been higher. A crowded marketplace puts more pressure on every launch, campaign and retention strategy. Marketers are being forced to do more with less. It’s time for marketers to invest in optimizing campaign results by using data and experience to determine digital strategy, and by honing execution using advanced reporting and analytics. It’s time for smarter marketing.”
CMI/Compas is on a mission – not only its leaders, but every individual across the planning and buying organization’s seven offices – and the mission is clear: become the indispensable partner to each and every client.
When discussing what makes Concentric Health Experience one of the industry’s hottest agencies, Co-Founder and Chief Creative Officer Michael Sanzen sums it up in one word: Agile. “We like to say that we live in permanent beta,” Sanzen says. “We are driven to define change, not be defined by it.”
CPM achieved steady growth over the past year, maintaining or expanding its existing client roster while onboarding five new brand accounts, according to its leadership team. “Of note was the expansion of two enterprise relationships with major U.S. Rx portfolios, buttressed with incremental wins in the rare disease, GI, and women’s health categories,” execs note.
Agency management declares 2016 as “the birth of a new force in the industry – DDB Health.” DDB Health united AgencyRx and Flashpoint Medica, two award-winning professional U.S. Omnicom Health Group agencies, into one agency with offices in New York City and San Francisco. The U.S. offering is part of a global network that includes DDB Health Germany in Munich, DDB Health Paris, and DDB Synergy, the scientific and medical education group with offices in London and Philadelphia.
DiD is a 109-person-strong health and wellness agency located in the Philadelphia suburbs. After 13 years, executives say the agency has managed a robust mix of professional and consumer experience across OTC, device, prescription, and diagnostic engagements. According to agency leaders, DiD prides itself on growth fueled by client loyalty and word of mouth. “With an advertising budget of exactly $0, the company has nevertheless managed 35 percent growth during the past 18 months,” executives say. “That includes 18+ product launches in all four industry segments.”
According to agency leadership, 2016 was arguably the most successful year for Dudnyk to date, with greater than 30 percent growth in income and the highest total annual revenue posted in agency history. Executives say with unprecedented expansions to its client roster, talent pool, and physical space, the organization hit a stride it had never experienced before – yet the most important point of achievement this past year was not in financial growth, but in the agency’s ability to fully articulate its true purpose and vision for the future. This is aptly reflected in its new campaign.