In 2016, we engaged leaders around the pharmaceutical industry to understand their changing needs and expectations,” say executives at inVentiv Health Communications. “They said every aspect of our industry is shifting and changing, and marketing needs new tools to change with it. While the appetite for innovation and change is strong, the tolerance for risk is not. Fortunately, inVentiv Health Communications is uniquely suited to lead the evolution of marketing communications in healthcare.”

When we hear the term ‘disruptive,’ it calls to mind companies like Uber, iPhone, Netflix – all representing breakthrough innovations that have challenged the status quo while simultaneously elevating standards and expectations for customer service,” says Lynn Macrone, founding partner of the JUICE Global Network (JGN).

“As the agency celebrates another great year with significant new business wins and expanded service offerings, we like to think that it’s our culture – what we call ‘the JUICE difference’ – that remains the driving force distinguishing us from any other company,” says Lois Moran, JUICE founding partner.

According to agency leaders, LevLane asks every new life sciences client this burning question: “Who Loves Ya?”

“Why is love so vital to our marketing conversation? Because through decades of successful engagements, LevLane has proven that when you give people that compelling reason to become active participants in your brand, they feel the love and put their money where their heart is,” executives say.

Maricich Health had an excellent year in 2016. Not only did the agency change its name as a simpler complement to the work the agency is producing for a variety of healthcare organizations and companies, but it launched several high-profile campaigns reaching polycultural healthcare audiences. Many of these audiences, specifically those households participating in multiple cultural experiences within and outside of their own heritage, are also in underserved groups that do not have access to high-quality care. “As an agency, we are doing our part to help educate these audiences, even in the times of uncertainty,” says Mark Maricich, CEO.

As Sonja “Sunny” Foster-Storch, president of McCann Echo, sat in a conference room to discuss what makes the agency stand out from the crowd, the caretaker in charge of maintaining the office’s many plants stealthily made her way into the room. Using great care, the woman sprayed each leaf of a towering tropical plant while simultaneously checking its health – a plant physical. She checked the soil with her fingertip and added a conservative amount of water from her watering can before leaving the room and moving to her next patient.

In 2016, McCann Health once again achieved strong growth across the board winning significant new global and regional accounts, according to executives. “We are extremely proud and honored to have been named the 2016 Cannes Lions ‘Health Network of the Year,’” management says. “This award, from the best, most influential creative festival in the world, recognized McCann Health’s ability to perform and achieve the highest level of creativity in every office, in every country in its global network.”

The year 2016 was one of exciting transformation for McCann Healthcare, according to agency executives. “In a strategic move to create a unique cross-discipline offering, a new partnership was formed between two McCann Health North American agencies – McCann Healthcare, which specializes in marketing to the professional health community, and McCann HumanCare, a consumer health and wellness agency,” according to management.

Upon entering the McCann HumanCare offices on the 18th floor of 622 Third Avenue, visitors see the words “Brave, Curious, and Human.” According to the agency leadership team, “These are not just words printed on a banner. They make up the philosophy that has helped fuel another year of significant growth for McCann Health’s consumer health and wellness agency.”

“In the ever-changing and constantly expanding healthcare communications industry, few (if any) things are guaranteed,” say MedThink Communications execs. “MedThink Communications knows better than most that delivering on promises requires skin in the game. Taking it one step further, this agency is committed to providing clients with a 2:1 return on investment – guaranteed.”