Merkle Health is “a data-driven healthcare communications and performance marketing agency focused on helping the best healthcare brands in the world create competitive advantage through people-based marketing.” According to agency leadership, Merkle is leading the future of how health brands connect with patients, providers and payers.
In today’s healthcare environment, real-world outcomes and patient experiences are critical to a brand’s success, and according to leadership at MicroMass, conventional pharma solutions that focus solely on driving brand awareness and adoption through data and messaging are not enough. “These information-based approaches fall short of driving lasting changes in patient and provider behavior,” agency execs say. “In fact, research shows that information-based approaches are only effective 10 percent to 30 percent of the time.”
In December of 2016, staff gathered in the agency’s kitchen to celebrate the launch of natrel’s rebranding, each person holding a natrel-branded balloon. After a collective shout of “3…2…1”, the sound of balloons bursting in air – and lots of laughter – filled the room, executives say. This moment capped off a week-long series of what General Manager Nicole Hyland described as “experiential brand teasers” – sights, sounds, tastes, and even smells around the agency designed to pique curiosity and generate excitement about the new branding.
2016 marked another amazing year of growth for Navicor, according to its management team. Now in its 12th year, the oncology-focused agency and inVenitv Health company saw more than 50 percent financial growth over 2015 and increased its head count from 74 to 107 employees across two office locations.
For Neon, “2016 was a fun and furious year.” According to managers, “We have held fast to our existing client base and have had the good fortune and fortitude to add 10 brands to the agency roster. Our creative work traveled the globe making inroads at every major global awards show as finalists and winners, and we have continued to deepen our talent pool by hiring more talent that puts us at capacity at 1400 Broadway.”
nitrogen is “a modern, global, smart, and nimble team that comprises 80 full-time staff across our offices,” according to management. “Through our ONE team approach, we are able to work as an integrated unit across strategy, creative, digital, and medical,” says Brian Marisch, managing director of the New York office. “This allows us to bring a unique perspective and value to our clients by building customized teams that are the right size for your business, especially as those needs change over time. We are committed to ensuring senior management resource is always deeply connected to your brand.”
Omnicom Health Group was formed in February 2016, and executives say the network entered 2017 with a long list of accomplishments. “Our first priority was to set a vision for our collective agencies,” says Ed Wise, CEO of Omnicom Health Group. “Yes, we are the strongest and largest collection of healthcare specialty communication companies in the business. But we wanted to be absolutely clear about what we wanted to achieve by coming together.”
According to its founders, Outcome Health advances society through technologies that change behavior to positively shape the human condition. “Tracking to deliver its platform to 70 percent of all healthcare practices domestically by 2020, Outcome Health aspires to activate the best health outcome possible for every person in the world,” executives say.
For Pacific Communications, 2016 was a year of growing better, management says. Not only did the agency meet all of its business objectives, including exceeding its forecast, Pacific also succeeded in strengthening several core areas: senior leadership and staff training and development.
According to executives at PALIO, the agency rallies around one timeless value: Do the Great Thing. “With this in mind, the agency focused on five strategic imperatives in 2016: brilliant ideas, strategic excellence, client cultivation, PALIO people, and inVentiv connections,” management says. “These imperatives drove business growth and talent recruitment across PALIO throughout a year of great things for the agency.”
